Digital Media Manager
Ksbw Action News 8 / Hearst Television
Salinas, California
Managed all digital efforts for an NBC and ABC-affiliated television news station’s website, mobile apps, and social media accounts.Trained newsroom staff and guided best practices for reporters, photographers, anchors, and producers. Wrote, proofread, and published more than 6,000 news articles, often for a quick turnaround during breaking news. Copy edited all web articles written by on-air staff. Broke national headlines with investigative journalism, including an appearance on national television for HLN’s “Crime & Justice with Ashleigh Banfield.” TV appearance: bit.ly/2zHYhrR Article: bit.ly/2UbVn7eLivestreamed breaking news using OBS on KSBW.com, Facebook, and Twitter.Developed hundreds of sources from all walks of life across the Central Coast.Coordinated strategies with the sales department for clients’ online advertorials and native advertisements.Interfaced with TV viewers, online readers, and social media followers on a daily basis.Managed Facebook, Twitter, Instagram, email newsletter campaigns, mobile push alerts, and User Generated Content.Produced daily Facebook and Instagram videos with Adobe Premiere and After Effects. Identified potentially viral social media content. One video I produced, bit.ly/2PIcYUY , has 4.6 million views.Analyzed KPI metrics with Google Analytics, Share Rocket, Hootsuite, Sprinklr, and Parse.ly.Crafted and presented daily, weekly, and monthly KPI metrics reports for upper management at KSBW, as well as for Hearst corporate executives.Worked within several content management systems and served as a leader for multiple website and app relaunches.Guided editorial decision-making.Skills: Adobe Premiere and Photoshop, Investigative Journalism, Social Media, OBS livestreaming, ENPS, Wordpress, Editorial Decision Making, KPI Metrics Analysis, Writing, Copy Editing, On-Air Reporting, Management, G Suite, Community Outreach