Amy Larson Email & Phone Number

Developed and managed the strategic marketing plan and annual marketing budget.Supported new product development with input on market trends, competitive influences or threats and customer requirements. Managed the roll out of new products to the marketplace.Responsible for Tonka Water’s rebranding efforts; including the definition and management of the corporate brand position and its implementation to both internal and external stakeholders.Maintained continuity of brand identity through graphic and web design, copywriting and editing.Designed and wrote marketing materials; including brochures, press releases, case studies, etc.Maintained relationships with outside vendors and representatives; including negotiating contracts, managing outside projects, etc.Constructed and presented Tonka Water’s marketing strategies to sales representatives and channel partners.Collaborated with sales leadership and senior leaders on key objectives and business processes to maximize the effectiveness of marketing initiatives.

Designed marketing materials for internal firm communication and external publications.Managed strategic marketing plan and annual budget.Planned and managed over 20 events annually: including tradeshows, seminars, annual meetings, holiday parties, charitable campaigns and special events.Developed and deployed recruiting strategies to colleges throughout the Midwest.Acted as corporate liaison between colleges’ career offices and student organizations.Screened and interviewed all incoming staff accountants.

Produced 7-10 monthly newsletters for various nonprofit organizations using Quark Xpress, Adobe InDesign and Adobe PhotoshopCreated unique event brochures from clients contentManaged multiple websites for firm clienteleOversaw logistics for delivering completed printed hard copiesDesigned additional marketing materials including: brochures, flyers, postcards and annual reports

Mba

Ba, English And Journalism