Amy Buchanan, Mba Email & Phone Number

Alpharetta, Georgia

Milton, Ga

A combined role acting as both the Membership Director and the Member Relations Director out of Atlanta National Golf Club, & selling a combined membership product to include White Columns Country Club and The Manor Golf & Country Club . Responsible for all new member sales & in house marketing activity as well as member retention, programing and communication. Back up to the General Manager position. Report directly to the GM and Regional VPMS

Milton, Ga

Marketing Manager for ClubCorps largest region in the Golf and Country Club division. Facilitating the marketing efforts for 35 private country clubs throughout Georgia, North Carolina and South Carolina. Develop the marketing plan and strategy to support the sales goals for membership sales, tournament sales, and private event sales. Utilize a diverse marketing mix to include direct mail, digital marketing, email marketing with automation, print ads, referral and retention campaigns, social media marketing and more. Develop collateral materials for new product launches as well as new acquisitions in the regions. Develop brand identities for new properties and recently renovated properties including names, logos, and style guidelines. Team leader of a regional team with a copy writer and graphic designer. Report directly to the Chief Marketing Officer.

Sequoia Atlanta

Marketing Manager for the Sequoia Club (White Columns, Atlanta National, & The Manor) and Polo Golf & Country Club. Played an integral role in developing, launching and managing the Sequoia Club brand. Responsible for brand management, lead generation, P&L, building and managing the marketing plan, social media, execution of product promotion, and member communication. Primarily responsible for initiation fee and membership dues growth with support to daily operations for overall revenue generation. Key tactics and tools used to facilitate plan: Digital advertising, print ads, social media, content marketing, PR, direct mail, mobile apps, websites and landing pages, CRM, community sponsorships and expos, promotional materials, design and production of collateral materials, and Email marketing.

Polo Golf And Country Club

Responsible for generating membership and catering revenue through the Club's foreclosure and acquisition. Executed all private party and catering events to include golf tournaments, weddings, corporate team building and member events.Through the conversion of ownership, it was my primary responsibility to work with existing members to retain their membership and facilitate the execution of their new membership agreements. Worked with the executive leadership to build new membership products and bring them to market.

* Manage the day to day operations of a 27- hole, full amenity private country club* Lead a team of highly skilled professionals in 5 diverse areas: Golf, Tennis, Food & Beverage, Aquatics and Administrative Management* Work with the COO and Membership Committee to develop membership marketing & retention plans* Build and maintain a high level of member satisfaction

Woodmont Golf & Country Club

Master Of Business Administration (Mba), Business Administration, Management And Operations

Alpha Chi National Honors Society

Bba, Marketing, Advertising, Sales

Political Science

Activities and Societies: Member of the Womans Varsity Crew team. Freshman MVP of the Year

Education record

Activities and Societies: Women's Varsity Crew Team