Founder of an independent consultancy primarily focused on marketing and strategy for small/mid-market businesses. Industry experience includes both B2B and B2C within consulting, supply chain and logistics, technology, consumer products, durable goods, manufacturing and distribution companies, and start-ups. 100% client return rate. 11 years of remote work. Contributions Snapshot: Consult with client organizations to enable and drive profitable growth. Outline strategic context… Show more Founder of an independent consultancy primarily focused on marketing and strategy for small/mid-market businesses. Industry experience includes both B2B and B2C within consulting, supply chain and logistics, technology, consumer products, durable goods, manufacturing and distribution companies, and start-ups. 100% client return rate. 11 years of remote work. Contributions Snapshot: Consult with client organizations to enable and drive profitable growth. Outline strategic context for client markets – trends, market assessment, competitive analysis, and opportunity identification. Develop brand/marketing strategies and execution plans based on client objectives. Delivery of marketing initiatives on time and within budget. Identification and development of strategic partnerships. Consult on organizational and process improvements required to achieve strategic goals. • Defined and implemented a marketing strategy for a supply chain consulting firm merger inclusive of brand messaging, sales pitch deck, content marketing, webinar series, and lead generation campaigns.• Contract marketing director for supply chain and logistics consulting firm since 2019, managing marketing and content strategy. Marketing leads ~30% of pipeline deals with +40% growth in website leads. • Implementation of brand positioning and messaging roadmap for a leading print, packaging, and branded merchandise management firm. Led executive team, clients, and employees through the development process launching the final messaging map and pitch deck.• Defined new product strategy/roadmaps, R&D development plan, and product launch for leading print finishing manufacturer, delivering +50% incremental sales return.• Redefined leading master distributor's marketing organization from sales support to strategic marketing, resulting in 10% annual sales growth since plan delivery.• Defined brand strategy and business objectives for a tech start-up entrepreneur launching a consumer app. Show less

Responsible for the marketing strategy and execution for PLG Consulting. Key areas of focus include: Strategy, Brand Development, Thought Leadership, Content Development, Website, Lead Generation, Product Launch and Sales Support.

Marketing consulting role driving strategy development and execution for Spinnaker SCA. Key deliverables included: Post-merger Rebrand - Messaging Development, Visual Brand Identity, Website and Launch, Marketing Strategy and Execution, Lead Generation, Industry Media Relations, Marketing KPI Model, Content Development and Marketing, and Webinar Series.

Drove global new product strategy/marketing of $150MM durable goods, consumables & services business unit. Responsible for the identification and prioritization of investment opportunities across the portfolio. Directed a team of 5 managers. • Authored $250MM incremental revenue plan for new products. • Integration of proprietary features/technology for all next-generation products to drive consumer value and differentiation.• Developed Services platform strategy… Show more Drove global new product strategy/marketing of $150MM durable goods, consumables & services business unit. Responsible for the identification and prioritization of investment opportunities across the portfolio. Directed a team of 5 managers. • Authored $250MM incremental revenue plan for new products. • Integration of proprietary features/technology for all next-generation products to drive consumer value and differentiation.• Developed Services platform strategy beyond break/fix to monetize new revenue streams. Show less

Promoted to direct B2B and B2C channel marketing strategies for $500MM business unit. Drove initiatives for national accounts, direct sales, e-commerce, commercial/catalog and retail channels to improve market share, serve customers and grow the market. Directed global team of 20 people.• Maintained top market share positions within two product categories at all major commercial/retail customers via branded and private label strategy supported by comprehensive … Show more Promoted to direct B2B and B2C channel marketing strategies for $500MM business unit. Drove initiatives for national accounts, direct sales, e-commerce, commercial/catalog and retail channels to improve market share, serve customers and grow the market. Directed global team of 20 people.• Maintained top market share positions within two product categories at all major commercial/retail customers via branded and private label strategy supported by comprehensive marketing /promotions plans. • Mitigated $20MM contract loss with an executive-level presentation of a “store within a store” retail display. • Gained new business within emerging e-channels for core lines (i.e. Amazon).• Tamed channel/price proliferation by implementing new dealer strategies, pricing agreements and marketing programs across all channels. Show less

Directed strategic product marketing initiatives for four product categories totaling $500MM. Responsible for new and current product management. Directed global team of 16 managers.• Leader on global marketing council and post-merger transformation team. Proposed and implemented a new global marketing organization.• Spearheaded process and wrote a strategic research study, anchoring business unit’s 3-year strategic plan. • Developed a 3-year product strategy for four… Show more Directed strategic product marketing initiatives for four product categories totaling $500MM. Responsible for new and current product management. Directed global team of 16 managers.• Leader on global marketing council and post-merger transformation team. Proposed and implemented a new global marketing organization.• Spearheaded process and wrote a strategic research study, anchoring business unit’s 3-year strategic plan. • Developed a 3-year product strategy for four product/service categories for consumer and business solutions. Show less

Promoted to direct strategic marketing initiatives for a $140MM business unit focused on business-to-business customers via direct sales, dealer, and e-commerce channels. Directed team of 10 managers.• Exceeded sales targets 10% across all four divisions and in all product categories.• Re-branded custom print sales, adding consultative sales and services offerings. Marketing strategy included public relations, email, thought leadership, events, and content marketing.• Grew… Show more Promoted to direct strategic marketing initiatives for a $140MM business unit focused on business-to-business customers via direct sales, dealer, and e-commerce channels. Directed team of 10 managers.• Exceeded sales targets 10% across all four divisions and in all product categories.• Re-branded custom print sales, adding consultative sales and services offerings. Marketing strategy included public relations, email, thought leadership, events, and content marketing.• Grew e-commerce sales 23% with catalog, email, and direct mail campaigns. Show less

• Directed and lead product marketing and management for seven years, executing the largest product launch of seven machines in one year. • Promoted to lead training and development function for 100+ person call center focused on sales, field support and customer service. • Sales representative, achieving sales quota 18 months consecutively earning management promotion.