I'm a versatile and experienced marketer managing everything from laying out postcards, brochures or social media posts to analyzing advertising and providing strategic direction. I enjoy all forms of advertising including grass-roots, traditional, online and emerging. I believe building relationships is one of the most important parts of any business.I've worked in both Business-to-Business and Business-to-Consumer environments including being on the front line in a B2C environment.I've had the wonderful experience of working on 2 brand refreshes as well as a brand launch. All 3 experiences included creating commercials and managing photo-shoots as well as updating or creating collateral. This experience has helped me better understand brand management and become a strong brand manager.I've had the privilege of using a lot of tools during my tenure. I'm proficient with Adobe Photoshop, Illustrator and InDesign which I've utilized to create direct mail and sales collateral including brochures and sales sheets. I've also had the opportunity to work with tools such as Sitecore for web content management, ebay (formerly eDialog), Marketo and Pardot for email marketing campaigns, Brightedge for website search engine optimization and other tools to help with digital marketing efforts. I'm familiar with Google Analytics and Facebook's analytics. All of these tools have helped me have a wonderful understanding of the way we market and why.I've also had the pleasure of planning integrated marketing campaigns that include direct mail campaigns, traditional marketing, media buys, digital marketing, pay-per-click keyword campaigns and more. Working in all these areas has given me a unique perspective on marketing and reaching both consumers and businesses.
Listed skills include International Development, Capacity Building, Strategic Planning, Risk Assessment, and 43 others.
