Amy Watson Email & Phone Number

San Antonio, Tx, Us

Texas, United States

Founder & Fractional Chief Marketing Officer (CMO)Empowering Startup & Founder-Led Organizations with Strategic Marketing SolutionsAs a Founder and Fractional Chief Marketing Officer (CMO), I help startup and founder-led businesses amplify their brands and drive growth. With a focus on results-driven strategies, I specialize in building tailored marketing plans that increase lead generation and maximize return on investment (ROI). My mission is to partner with organizations at critical stages of development, offering the tools, expertise, and strategies necessary to scale and thrive in competitive markets.In addition, I provide executive-level marketing leadership to businesses in need of strategic guidance and growth acceleration. I work closely with clients to develop comprehensive marketing strategies, execute impactful campaigns, and optimize performance to ensure sustainable growth. As a Fractional CMO, I also support existing marketing teams in executing content strategies and helping them achieve their key performance indicators (KPIs), ensuring alignment with broader business goals. Whether it's refining brand positioning, enhancing digital presence, or leveraging data to drive decisions, I provide the roadmap for long-term success.

Austin, Texas Area

Served as the Chief Marketing Officer at Red Oak Compliance Solutions, a privately owned SaaS and cloud-based software firm focused on developing AI-powered software solutions for the financial services and insurance industries, including advertising, licensing, and registration compliance management software. I develop and execute strategic marketing initiatives to increase revenue, grow brand awareness, and drive lead generation through a targeted multi-channel approach utilizing segmentation techniques and competitive positioning.

Austin, Texas Area

San Antonio, Tx

In 2017, Investment Professionals, Inc. was acquired by Ameriprise Financial Services. I operated as a key member of the leadership team, alongside the CEO and COO, responsible for building the Ameriprise Financial Institutions Group (AFIG) channel under the Ameriprise Financial Services umbrella. My team was responsible for the launch and in-market strategy and was a chief contributor to our channel onboarding, organizational structure, and product shelf. • Developed B2B go-to-market and brand awareness strategy for financial institution channel, including outreach strategies within the industry• Developed onboarding plan for existing financial institutions• Created and launched branding strategy, procedures, and guidelines for the channel• Oversaw corporate launch events for existing clients and prospects, including industry tradeshows

San Antonio, Texas Area

Serving as the Senior Vice President of Marketing, Communications & Partner Solutions for an independent community bank-focused broker-dealer. Specializing in strategic implementation and success measures of comprehensive marketing, communications, branding and public engagement strategies that enhance the Company’s image and position within the marketplace. Lead a multi-skill team while cultivating individual strengths and fostering a synergistic corporate strategy.

San Antonio, Texas Area

Responsible for the dedicated conversion and training experience of all on boarding financial advisors nationwide. Committed oversight between corporate headquarters and advisor guaranteed a smooth transition.

San Antonio, Tx

Responsible for securing community bank leads nationwide through the creation and implementation of tactical business development strategies; acted as company liaison for prospective new clients and centralized point of contact during the courting stages of the business development discipline.

Boerne, Tx

Professionally managed and successfully booked local bands at various high-traffic venues throughout Texas.

Boerne, Tx

Specialized in the development and implementation of industry-focused strategic marketing efforts including B2C campaign design and execution, sales training, public relations efforts, point of sales materials and event coordination.