Amy Bash Email & Phone Number

Cherry Hill, NJ Satellite Location

Leads ideation and presentations of strategic and tactical plans for clients. Creates, coordinates, and executes integrated marketing programs, timing, resources, reports, and budgets. * Utilizes industry and competitive analysis, proprietary products, custom publishing, and social/digital media to attract and retain consumers. * Oversees Subaru Ambassador.

Cherry Hill, NJ

Provided strategic direction and tactical plans that enhanced the growth of Owner Loyalty and Brand Advocacy.* Contributed to conceptualization, content, implementation, and analysis for Subaru Ambassador Program, Loyalty Pilot Program, MySubaru, Share of Driveway, Sold Order, Badge of Ownership, and Guaranteed Trade-In Value.* Oversaw email strategy.

Voorhees, NJ

Supervised Marketing and Public Affairs Departments, including AAA retail Travel Stores at four locations. Led brand management and marketing efforts. Promoted Membership / Insurance / Travel / Financial Services / Auto Products and Safety / Show Your Card & Save Program, and South Jersey (SJ) First magazine. * Developed and executed marketing.

Managed new business team initiatives for the Homeowner Services Group of a $2B utility to expand distribution of products. Drove strategic focus and tactics to deliver incremental revenue gain/retention through national contract acquisition/renewal. * Successfully pioneered and unveiled a new national program outside of core product offerings; delivered.

Focused on client acquisition and retention, brand positioned messaging and product/service promotion for a sophisticated private wealth advisory/investment firm with $18B+ in assets under management. * Formulated and implemented a $2.5M corporate marketing program and decreased expenses by 30%.* Leveraged client segmentation/investing styles, competitive.

Strengthened branding, promotions, sales efforts and education objectives of key drugs by creating innovative environments that facilitated high-level discussion between physicians, researchers and MERCK executives.

Directed regional events, press conferences and seminars that improved service scope and community relations.

Streamlined local marketing, managed philanthropic contributions and coordinated events which elevated corporate image.