Amy Bash Email & Phone Number

Cherry Hill, Nj Satellite Location

Leads ideation and presentations of strategic and tactical plans for clients. Creates, coordinates, and executes integrated marketing programs, timing, resources, reports, and budgets. * Utilizes industry and competitive analysis, proprietary products, custom publishing, and social/digital media to attract and retain consumers. * Oversees Subaru Ambassador Program and devises exclusive advocacy opportunities and experiences to engage 9K ambassadors, driving brand and retailer awareness nationwide to increase vehicle sales.* Manages exclusive Badge of Ownership program for Subaru to link vehicle owner lifestyle/interests with brand loyalty.* Develops content and key messages for websites, conferences, direct mail, and email campaigns to promote the brand.* Conceptualizes and implements pilot programs to test for consumer acceptance and future national roll-out.* Promotes Subaru partnership with National Park Foundation to uphold environmental stewardship and corporate mission.

Cherry Hill, Nj

Provided strategic direction and tactical plans that enhanced the growth of Owner Loyalty and Brand Advocacy.* Contributed to conceptualization, content, implementation, and analysis for Subaru Ambassador Program, Loyalty Pilot Program, MySubaru, Share of Driveway, Sold Order, Badge of Ownership, and Guaranteed Trade-In Value.* Oversaw email strategy, using segmentation and analytics which found effectiveness for future sales and retention.* Supported products and marketing initiatives to extend brand awareness, engage prospects and encourage owner loyalty.* Served as key content contributor for the SUBARU STARLINK™ Safety and Security and Multimedia In-Vehicle Remote Services email communications and Owner’s Manual. * Originated and launched new Benefits of Ownership section on Subaru.com; served as Subject Matter Expert (SME). * Initiated and contracted Smithsonian’s National Zoo partnership for a pilot program to test customer interest/philanthropy.

Voorhees, Nj

Supervised Marketing and Public Affairs Departments, including AAA retail Travel Stores at four locations. Led brand management and marketing efforts. Promoted Membership / Insurance / Travel / Financial Services / Auto Products and Safety / Show Your Card & Save Program, and South Jersey (SJ) First magazine. * Developed and executed marketing strategies/analytics that incited profitable growth and member retention; owned P&L.* Increased gift membership sales by 32%, direct mail acquisition by 25%, and membership automatic renewal by 13%.* Successfully devised and launched first-ever Military Membership and Emergency Bicycle Transportation programs.* Secured new strategic partners and increased portfolio of membership benefits, i.e. Turbo Tax, DISCOVER, and VISA.* Guided content of e-marketing, website, direct mail, social media, print/TV/radio advertising, and press releases.* Initiated website content overhaul which raised brand awareness, promoted benefits, and increased sales.

Managed new business team initiatives for the Homeowner Services Group of a $2B utility to expand distribution of products. Drove strategic focus and tactics to deliver incremental revenue gain/retention through national contract acquisition/renewal. * Successfully pioneered and unveiled a new national program outside of core product offerings; delivered $2M in revenue.* Secured first-ever utility partnership, sold reciprocal non-core products, and enhanced competitive advantages.* Designed and executed business models, budgets, timelines, and presentations for new products and services; owned P&L.* Developed marketing plan, increased revenue within loyal and new customer segments, analyzed and modified strategies, and decreased expenses by 34%. * Originated and fronted customized sales process requirements, including RFP/bids, presentations, and lead/close tracking.* Oversaw contract negotiations and expansion processes, which upheld regulatory/government/corporate compliance.

Focused on client acquisition and retention, brand positioned messaging and product/service promotion for a sophisticated private wealth advisory/investment firm with $18B+ in assets under management. * Formulated and implemented a $2.5M corporate marketing program and decreased expenses by 30%.* Leveraged client segmentation/investing styles, competitive surveillance, and intellectual capital to grow client base. * Created advertising/direct mail/sales collateral/website content; raised market share, and generated 1.3K business leads. * Conceptualized and implemented seminars, events, surveys, and sponsorships; increased sales pipeline and closed activity.* Managed Agency of Record and PR strategy; increased media placements by 20% via crisis management/speeches/press releases/by-line articles/interviews.

Strengthened branding, promotions, sales efforts and education objectives of key drugs by creating innovative environments that facilitated high-level discussion between physicians, researchers and MERCK executives.

Directed regional events, press conferences and seminars that improved service scope and community relations.

Streamlined local marketing, managed philanthropic contributions and coordinated events which elevated corporate image.