Amy Mcgraw Email & Phone Number

Fort Lauderdale, FL, US

Miramar, Florida, US

• Develop and implement marketing/promotional plans (including press coverage) to optimize organizational recognition in highly competitive market. Control budget (range $580k-1.1m).
• Played an instrumental role in boosting facility performance from annual losses to over $3M net income in three years;
• Introduced a highly successful debit card program (Swipe Where It Counts) in response to Bank of America's announcement of $5 per month charge for debit card usage. Program doubled average card swipes monthly;
• Implemented targeted Gen Y engagement program, Young & Free Florida, generating a 55% increase in new accounts in one year;
• Enhanced stagnant team performance through comprehensive market/consumer analysis and introduction of brand guidelines and training;
• Re-invigorated the company’s community involvement team helping to increase contributions from $2,500 in 2012 to nearly $19,000 in 2013 as well as increasing employee participation from less than 8% to over 50%;

Miramar, Florida, US

• Award-winning credit union executive with over 20 years of experience in building an unsurpassed business profile, doubling annual business growth, and developing industry-leading marketing, public relations, and.
• Brand Development
• Cross-Functional Team Leadership
• Inbound Marketing
• Develop/Implement Digital and Content Marketing Plans
• Mentoring

Romulus, MI, US

• Conceptualized, developed, and launched innovative marketing programs to drive business profile and spur consumer awareness. Delivered exceptional results on time and under budget, including defining and administering.
• Produced 23% membership growth and 41% asset growth within 4 years in a down economy, compared with an average of 4% membership and 10% asset growth prior to tenure;
• Rescued more than $45,000 in expenditures annually by overseeing all aspects of graphic design;
• Successfully spearheaded re-branding initiative, including coordinating comprehensive retraining programs to drive employee effectiveness and cultivate shared vision of success prior to brand launch;
• Won international acclaim for YouTube advertising, including praise in The New York Times business section and designation as one of the Top 100 Commercials in the World by French TV’s Culture Pub;
• Spurred outreach as key contributor to internal and industry committees, including The Michigan Credit Union League and the Executive Committee of the Metro West Chapter of Credit Unions;

• Spearheaded the planning and development of campaigns promoting the mortgage products and services of credit unions across 4 states. Developed financial strategies to align marketing protocols with clients’ overall.
• Dramatically accelerated business development, adding 2 new states to the client portfolio and doubling account base from 150 to more than 300 credit unions;
• Drove client interest through innovation, including developing vendor booth featuring 3D presentation screen, more than doubling foot traffic to presentation site;
• Developed highly successful marketing platforms and collaterals, featuring a broad appeal to succeed across 4 states while providing a custom touch to effectively serve individual credit unions and clients;
• Delivered unsurpassed results on time and under budget for multiple, consecutive projects across several states by collaborating closely with executives to outline goals and strategies.

Auburn Hills, Michigan, US

• Planned, executed, and evaluated production strategies for Detroit Vipers hockey games in conjunction with Fox Sports Detroit. Developed feature stories for the broadcast of Detroit Pistons and Detroit Shock events..
• Conceptualized and implemented innovative branding strategies, including image commercials, to distinguish the Detroit Vipers from the Detroit Red Wings;
• Produced highly successful series of feature stories on the history of the Detroit Pistons;
• Developed status as the go-to person for information on players and teams or to step in and spearhead very time-sensitive, ad hoc special projects;
• Earned Emmy nomination for Fox broadcast of Detroit Vipers game.

• Drove performance excellence among cross-functional personnel, including full-time, part-time, and freelance production professionals. Formulated and executed innovative public relations (PR) and marketing platforms.
• Produced and directed broadcasts for very-high profile organizations, including the University of Michigan, Michigan State University, and the Ontario Hockey League’s Plymouth Whalers;
• Successfully pursued and negotiated exclusive broadcasting rights through strategic outreach and relationship-building with key decision-makers, including university athletic directors;
• Produced “Living Traditions”, award-winning program airing nationally on the History Channel;
• Earned 6 Cable Ace nominations, 3 Beacon Awards, and 7 ICE Awards.

Production Manager for Local Origination station serving East Lansing, MIchigan. Studio Manager for first Public Access facility in the nation...WELM-TV

Production Manager of the nationally award-winning Government Access television station serving Meridian Township, Michigan.

Master Of Arts - Ma, Strategic Communications

Bachelor Of Arts - Ba, Telecommunications

Hs Diploma With Honors, Film/Cinema/Video Studies