Deleanna Allen, Ccufc Email & Phone Number

Romulus, Michigan, United States

Supports the growth of the Credit Union by leading, developing, and executing campaigns for our products and services through digital and marketing operations. Lead the day-to-day functions of the department that drives the marketing efforts of our financial products and services.Develop and implement comprehensive marketing strategies to increase brand visibility and loyalty among members.Manage relationships with external marketing agencies and vendors to ensure projects are completed on time and within budget.Conduct market research and competitor analysis to identify emerging trends and opportunities for competitive differentiation.Track and analyze key performance metrics to assess the effectiveness of marketing campaigns and make data-driven recommendations for continuous improvement.Analyze marketing campaigns and initiatives to measure their effectiveness and ROI. Create reports and visualizations to present data insights to stakeholders. Collaborating with different teams to develop and implement data-driven strategies.

Assist the Marketing Manager in developing and implementing marketing strategies to promote the Credit Union's products and services.Create visually appealing marketing materials, including brochures, flyers, and social media graphics.Monitor and report on marketing campaign performance to measure effectiveness and make data-driven recommendations for optimizationResponsible for writing, editing, and maintaining CRM marketing content for member journeys and for the usage of different teams within the organization such as outound calling scripts, emails, letters, etc. Create, track, analyze, and and interpret data and reports from the CRM system into member behaivor , trends, and needs of the organization.

Romulus, Michigan, United States

• Assist in coordinating various integrated digital communication and marketing activities. • Responsible for the design and development of creative marketing content aligned with the credit union's brand standards and strategic project goals. • Deliver the desired member experience through digital media and will serve as a brand steward across all digital channels, ensuring quality and consistency as well as protection of the reputation of the organization. • Work collectively with the department to see each digital experience and communication is consistent with our brand. • Conception/Creative of campaigns via marketing committee• Delivery across digital channels• Newsletter to members• Report generation (to discover new leads and targets for email blasts)• Maintain website• Email Marketing and maintaining template database via CRM system CoreIQ

Detroit Metropolitan Area

• Develop and oversee ongoing business development plans with the direction and support of the SVP of Business Development and Lending and Marketing Manager • Create and execute presentations with the intention of education and selling through Zoom & Office 365•Plan and manage projects, branding, campaigns, promotions, artwork, and social media platforms • Identify, develop, and implement strategies, initiatives and tactics to expand relationships with partner and community organization that align with the credit union goals and objectives • Identify solutions to measure the direct and indirect impact of business development and community relations activities. Tracks results of programs and events. • Manage database for relationship management tracking • Work with SVP of Business Development and Lending and Marketing Manager to identify and coordinate corporate community development events and assist in developing strategic alliances with branch locations • Prepare reports for management to communicate results of business development/community relations activities • Maintain a year-long events calendar ensuring each scheduled event as relevant, engaging and needs PSCU strategic goals • Represents the credit union as the brand ambassador at select events, business gatherings, and social events with the objective of developing partnerships and membership development in the community • Conduct consistent and timely communication management to ensure success of business development, community, and other special activities • Make decisions for the credit union by assessing the ROI, rest, and cost/benefit•Assist marketing specialist with branch branding that consists of adequate literature, signage, organization, and presence of the organization•Develop and implement organization products, services, and promotions that align with organization core values

Greater Detroit Area

•Engage members in a professional manner by displaying a high level of knowledge of products focused on building relationships and expanding the credit unions wallet share.•Through a needs based / consultative sales approach, determine and recommend products that best fit the member’s needs, resulting in cross-selling effectiveness.•Make decisions that enables me to problem solve, empathize and find workable solutions to better serve the membership.•Open consumer and commercial accounts, interview process and fund consumer and real estate loans, upsell new account and loan add on products.•Interview consumers for real estate loans in addition to auditing account and funded loans•Interview consumers for secure and unsecure loans in addition to funding and auditing loans

Romulus, Mi

•Process various types of transactions for members, i.e. deposits, withdrawals, payments •Assist and conduct with cash handling assignments throughout the branch such as ATM, drawer, and cash dispenser balancing, cash orders, and vault custodian.•Assist with basic and advanced member service request such as address changes, debit card ordering, check ordering, opening and closing accounts, fiduciary accounts, IRA accounts, loan payment reversals, disputes, wire transfers, payroll distributions, address changes, debit card and check orders, and stop payments. •Recommend products and services to educate members to help meet their financial goals •Branch liaison between the marketing department and other affiliated supply companies for the branches.

College Of Nursing

• Assist with the daily office operations.• Assist students with scheduling advising appointments.• Collect and analyze data within the department.• Create office correspondence, answer phones, create publications, file paperwork, and run errands for office staff• Accept and deliver mail to appropriate departments and offices

• Responsible for operation running as smoothly and effectively as possible• Day-to-day tasks include:• Customer service• Organizing shifts• Handling cash• Managing inventory• Overseeing customer service and satisfaction• Motivating and leading the team• Working the cash register and drive-thru• Preparing orders• Maintaining sanitation• Working the fryer/griddle

Bachelor Of Business Administration - Bba, Advertising/Marketing

Activities and Societies: Campus Activities Team

High School

Activities and Societies: Secretary of 2012 Class Board