Amy Melin Email & Phone Number

Capitalize on deep industry knowledge to seek out compelling stories in diverse local communities. Work cross-organizationally to develop strategies to engage viewers and elevate brand profile, while driving efficiency and quality. Go-to problem solver known for optimizing resources, talent and timelines.• Lead team of high performing creative producers and technical crew to execute multiplatform projects with creative and technical excellence.• Inspire and guide teams to create award-winning video content that engages viewers while aligning with station goals, budgets and strategy.

• Develop and execute focused marketing and sales plans to drive adoption of RedBrick Health Social Engagement Platform solutions.• Develop marketing, sales and support materials that align with RedBrick corporate voice and messaging.• Analyze and review RFP and RFIs relevant to Social Engagement Platform. Create customized responses to relevant inquiries.• Represent RedBrick Health to potential clients including Fortune 1000 and larger employers, health plans, business coalitions and advertisers.• Work across multiple departments to identify, develop and improve processes.

• Recruit, managed and deployed the Alliance for a Healthier Minnesota, a coalition of large corporations and state government focused on improving the health of Minnesotans.• Developed and coordinated ongoing communications with corporate partners and their employees, the media and community leaders.• Project Manager for statewide weight-loss competition with more than 22,000 participants. Responsibilities included communications, marketing, budget, event planning, web development and program execution.• Created and managed Alliance website content, including initial development of site and writing updated articles highlighting program successes and news.• Assisted in writing and production of 60-minute television documentary.

· Responsible for content and production of national television commercials, Internet segments and radio commercials for national and international clients. · Consistently delivered high-quality advertising content on time and under budget. · Liaison between internal agency team, vendors, production staff and clients.· Managed multi-million dollar budgets and tracked all costs insuring client satisfaction. · Juggled multiple national/international broadcast and print productions at one time. · Negotiated talent, music and legal clearance on print and broadcast ads.

· Responsible for content and production of Emmy-award winning morning news shows · Maintained or increased viewership in an increasingly competitive ratings environment. · Consistently rated exceptional at managing creative team including on-air talent, producers, production team members and photographer/editors. · Work with graphic artists and technical staff to create high-quality on-air product. · Coordinate guest segments, live events and special event coverage.· Responsible for complete content of top-rated local 6:00 p.m. news program.· Field produced specials such as elections and live coverage of the 2002 MLB Playoffs.

· Responsible for production of local newscasts; supervised news staff of 30 · Spearheaded launch of improved local news Internet site. · Produced specials on such topics as elections, the Superbowl and the Olympics. · Promoted to Executive Producer after 10 months producing top-rated 10 p.m. news.

Assisted with production of daily newscasts