Amy Melin Email & Phone Number

• Capitalize on deep industry knowledge to seek out compelling stories in diverse local communities. Work cross-organizationally to develop strategies to engage viewers and elevate brand profile, while driving efficiency.
• Lead team of high performing creative producers and technical crew to execute multiplatform projects with creative and technical excellence.
• Inspire and guide teams to create award-winning video content that engages viewers while aligning with station goals, budgets and strategy.

• Develop and execute focused marketing and sales plans to drive adoption of RedBrick Health Social Engagement Platform solutions.
• Develop marketing, sales and support materials that align with RedBrick corporate voice and messaging.
• Analyze and review RFP and RFIs relevant to Social Engagement Platform. Create customized responses to relevant inquiries.
• Represent RedBrick Health to potential clients including Fortune 1000 and larger employers, health plans, business coalitions and advertisers.
• Work across multiple departments to identify, develop and improve processes.

• Recruit, managed and deployed the Alliance for a Healthier Minnesota, a coalition of large corporations and state government focused on improving the health of Minnesotans.
• Developed and coordinated ongoing communications with corporate partners and their employees, the media and community leaders.
• Project Manager for statewide weight-loss competition with more than 22,000 participants. Responsibilities included communications, marketing, budget, event planning, web development and program execution.
• Created and managed Alliance website content, including initial development of site and writing updated articles highlighting program successes and news.
• Assisted in writing and production of 60-minute television documentary.

· Responsible for content and production of national television commercials, Internet segments and radio commercials for national and international clients. · Consistently delivered high-quality advertising content on time and under budget. · Liaison between internal agency team, vendors, production staff and clients.· Managed multi-million dollar budgets.

· Responsible for content and production of Emmy-award winning morning news shows · Maintained or increased viewership in an increasingly competitive ratings environment. · Consistently rated exceptional at managing creative team including on-air talent, producers, production team members and photographer/editors. · Work with graphic artists and technical.

· Responsible for production of local newscasts; supervised news staff of 30 · Spearheaded launch of improved local news Internet site. · Produced specials on such topics as elections, the Superbowl and the Olympics. · Promoted to Executive Producer after 10 months producing top-rated 10 p.m. news.

Assisted with production of daily newscasts