Amy Richards Email & Phone Number

Detroit, Mi, Us

*Directed the production and delivery of 150+ multimedia experiences for stair-climbing consoles, including programmed workouts, UGC, customer support resources, and virtual hikes.*Collaborated with the Exec Team and Web Dev Agency to define product features, requirements, and success metrics, enhancing UX/UI and brand messaging*Assembled a satellite production studio, freelance production team, brand style guide, and coach roster within 8 weeks to achieve consistent visual and instructional impact

*Executive Producer for 200+ live stream productions, engaging 1.75 million viewers with at-home cooking class content*Established production workflows for early-stage startup, increasing content output and quality to drive revenue. Operations and performance manager for a team of 10. * Launched a nutrition subscription platform, overseeing content taxonomy, CMS design, web writing, content library production, and live class scheduling*Managed 15-20 client relationships and delivered brand creative. Achieved a 35% increase in brand partnership renewals. Standout Clients: Stanley, USO, Bob’s Red Mill, The Nature Conservancy, Splenda, and Breville USA*Creative Director for commercial and editorial media shoots, delivering high-quality web, print, social, and email assets to luxury retail partners

*Directed annual content strategy and content production for top-rated 350K+ member wellness app while managing a 2500-title video library* Team lead and creative operations manager for a 12-person in-house production team (Producers, Editors, Production Managers) and 20+ contractors* Reported to the CEO and partnered with Product and Marketing to drive subscription and audience growth through the development and production of original content, boosting subscriptions by 300%, reducing churn by 40%, and supporting member engagement* Led producers, editors, and copywriters in designing high-conversion marketing assets, resulting in an aggregate following of 1.9 million across brand channels* Introduced Fitness and Mindfulness verticals based on market research and trend analysis that supported user engagement and accelerated acquisition revenue* Implemented end-to-end music integration for 2,500 titles, managing agency, curation, licensing, and product integration* Oversaw recruiting, signing, and professional development of on-camera fitness & wellness talent, in-house production team, and contractors

Greater Seattle Area

Head of production strategy, budget, and investments while leading a high-performance team of in-house creatives and a roster of 25-30 world-class fitness and yoga instructors. * Led a production team of 10+ in strategy, marketable content storyline development, tactical planning, marketing release cadence, and video library optimization for 2,200 on-demand titles.* Recruited world-class yoga, fitness, and mindfulness instructors: including structuring contracts, talent management, developing authentic on-camera presence, and building individual brand recognition*Partnered with top talent in the wellness industry to craft concepts that align with company goals and marketing initiatives to build a robust multi-modality video library

Seattle, Washington

* Produced over 200 unique educational programs and designed over 1500 on-demand yoga & fitness classes, including Specialized Programs, Yoga Teacher Training, and a la carte workouts * Managed in-house production team, educational content programming, content release schedule, talent recruiting, and on-set interviews. * Executed all pre-production logistics and conceptualized promotional collateral to support the performance of instructional content.

Greater Seattle Area

Responsible for all Premium and Lifestyle video production logistics serving over 100K paying members. Full accountability for two robust production calendars. *Duties included: location scouting and booking, managing annual Media budget, travel coordinating, casting, and production scheduling for domestic and international shoots. *Collaborated with EP and Lifestyle Production Lead on social videos and features. *Associate Producer for 10+ brand videos. Researched, pitched, coordinated, and styled sets

Seattle, Washington

•Developed strategies and procedures to streamline processes for maximum utilization of resources. *Partnered with Co-Founders to shape the company culture and core values that fostered an environment of connection, collaboration, and innovation.*Established hiring framework and was accountable for hiring flow from job posting to new hire onboarding*Assisted in video production coordination, monthly budgets, and pre-production logistics*Designed company retreats, organized team-building events, and championed an uplifting office atmosphere

University Village

Promoted to leadership of the University Village store, providing direction for team development, vision design and goal coaching, and business operations. Managed 20-40 team members, including performance reviews * Achieved P&L targets for flagship location - annual revenue: $3 million. Managed all five “Pillars” of corporate responsibility, demonstrating capability for managing and delegating through multiple levels of responsibility, budgeting, and business operations.* Created community program guidelines, co-created event concepts, planned events, and acted as liaison to the local yoga and fitness communities* Transferred as a Floor Manager of Bellevue store following relocation to Northwest, and invested with responsibility for all aspects of the sales floor, including guest experience, product sales, and leading 12 to 15 employees in a high-volume sales environment. High-volume holiday program Expeditor Team Leader.* North Hills-Raleigh, NC Store Opening Superstar: delivered operational training, Practices of Leadership, and guest experience coaching to set the team up to efficiently run the store.

St. Johns Town Center- Jacksonville

Responsible for store operations. Directed all departments, enrolled team in corporate policies and procedures, implemented loss control strategies, drove optimal guest experience, ensured team member investment in their roles, managed budgets, and achieved P&L results. * Envisioned store-wide strategic goals, analyzed risks, created grassroots marketing plans, drove optimal guest experience, performed quarterly business review presentations, and achieved P&L targets * Coordinated staff meetings and performed quarterly business review presentations.* Created training content and action plans in partnership with team members. * Built a robust ambassador program pipeline to foster community and connection

Created individualized fitness training programs for clients including those with osteoporosis, Parkinson’s, and stroke survivors. Provided a high level of service to a wide demographic of members and clients.Achievement Highlight:* Established a clientele of 20+ members with consistent client package renewal

Certificate, Storytelling & Content Strategy

Education record

Diploma Program

• 100 hours of Nutrition • 100 hours of Anatomy & Physiology • 100 hours of Theory • 200 hours of Practical Experience

Personal Legacy & Integrated Leadership

Forum And Advance Program

Education record