Head of Marketing, E-Commerce and Brand for Silver Jeans Co. & JAG

Responsible for all aspects of Weber’s U.S. marketing efforts, including product marketing, brand management, digital, experiential, customer marketing and culinary Grill Academies. Since joining Weber in 2020, I have built the U.S. Marketing team from the ground up, more than doubling it in size and building new capabilities such as product marketing, CRM, social and influencer marketing. My team and I have also led the transformation of the Weber brand from a grill manufacturer and experience brand through the “Discover What’s Possible” brand platform. Part of core team working with board of directors and investment banks to take Weber public as part of IPO.

Responsible for P&L, Brand Marketing, PR/Communications, Events, Digital, Retail & Omnichannel/e-Commerce Marketing. Member of global marketing leadership team accountable for product innovation/development, capability building and global marketing strategy. Participated in Americas leadership team responsible for P&L, delivering key business metrics and overall strategy for LEGO Americas (U.S., Latam, and Canada).

Marketing innovation and Digital for U.S and Canada for Johnson & Johnson Consumer brands NEUTROGENA, AVEENO, CLEAN & CLEAR, JOHNSON’S

Marketing Strategist and Business Lead in the Consumer Products and Retail Group for clients including, Coach, Crane & Co, and Dannon

Deputy to the Chief Digital Officer and TBWA’s 200+ Chiat/Day, Tequila and Agency.com offices globally. Developed digital strategies and integrated plans for clients such as Adidas, Mars, Nissan and Absolut.

Managed engagements for clients such as, Johnson & Johnson, Target, Subaru and Verizon. While at Interpublic Group was asked to serve as Digital Managing Director for Universal McCann. On sabbatical from R/GA, developed digital strategies and creative media solutions, managed digital planning and buying team and spoke at industry events with partners such as, Google and Facebook.