OUR HERITAGE
All good jeans have a story to tell–and our story starts in Winnipeg in 1921 at Western Glove Works, a family run business founded by the Silver family. Western Glove Works is now the oldest privately held denim producer in North America. The Silvers were expert denim manufacturers, crafting blue jeans, work jackets and coveralls for the Canadian workwear market. That’s over 100 years of craft at your service.
By the 1980s, Western Glove Works was producing high quality denim for a number of private labels you've known and loved. With all those years of experience under their belt it was time to launch a new venture and put their craftsmanship and superior knowledge of denim to the test with their very own label. Silver Jeans Co. launched in 1991 and the rest is history.
THE START OF SILVERS
The denim revolution that began in the 90s saw a departure from the more conservative denim styles of the previous decades and began to embrace a more creative expression of what great denim could be. Grunge, streetwear, and a lean towards more casual styles meant that suddenly loose-fitting, distressed, and worn-in denim became the rage in the streets and music videos, with baggy jeans, oversized denim jackets, and denim overalls becoming staples in the wardrobes of young people everywhere.
And then there was Frisco–bursting out of the grunge scene, Silver’s very first pair of unisex jeans. Frisco went on to sell 2 million pairs, and Silver quickly became a household name in the denim revolution that was to mark the next 30 years and counting of fashion. So, when we bring back 90s and 00s styles, know that we’re not just jumping on a “trend”, we were actually there when they first happened.
Company Details
- Employees
- 66
- Founded
- -
- Address
- 555 Logan Ave, Winnipeg,manitoba R3a0s4,canada
- Phone
- 1-888-585-4101
- Industry
- Apparel & Fashion
- Website
- silverjeans.com
- HQ
- Winnipeg, Manitoba
Silver Jeans Co. Questions
Silver Jeans Co.'s helpline number is 1-888-585-4101
Silver Jeans Co.'s website is silverjeans.com
Silver Jeans Co.'s LinkedIn profile is https://www.linkedin.com/company/silver-jeans-co.
Silver Jeans Co. has
66 employees.
View email and phone details for 66
employees at Silver Jeans Co..
Silver Jeans Co.'s industry is
Apparel & Fashion
Silver Jeans Co.'s top competitors are
Jeans & Denim Co.,
Buffalo David Bitton,
Guilty,
Yoga Jeans®,
Western Glove Works,
Mondetta Clothing,
Joe's Jeans Inc.,
Quartz Co.,
Runners Clothing International,
Parasuco Jeans.
Silver Jeans Co.'s categories are Apparel & Fashion
Silver Jeans Co.'s founding year is 1991
