Amy Rathmacher Email & Phone Number

- Deliver strategies and opportunities for client audits, utilizing Google Analytics, Google Search Console, Ahrefs, Meta Business Manager, and Sprout. - Conduct keyword research and analysis to identify high-impact keywords for optimization- Assist in on-page SEO efforts by optimizing meta descriptions, titles, and monitoring content seasonality to increase organic traffic- Implement initiatives to improve clients’ social media engagement and profile authority

- Promoted opportunities to the UNI College of Business students through knowledge of course requirements and university values- Interacted with 100+ students weekly through multiple communication channels and identify their needs to find resolutions- Assisted three advisors and two student affairs representatives by coordinating events, communication, and managing their schedules

- Delivered actionable recommendations for optimizing employee communications- Co-led a multi-phase social media consulting project for ASCO’s LinkedIn page- Completed a content audit of the Cancer.Net mobile app and contributed to the launch of a major update and redesign- Developed a competitor analysis and found in-depth takeaways on engagement, content, and opportunities for improvement

- Created engaging and creative content for social media platforms and coordinated ten campaigns for special events- Improved customer experience in-store through product knowledge, efficient problem-solving, and clear and honest communication

Bachelor'S Degree, Marketing: Advertising & Digital Media

Bachelor'S Degree, Business Analytics

Bachelor'S Degree, Minor: Interactive Digital Studies