Jared Greenbaum Email & Phone Number

Tampa, Fl, Us

Tampa, Florida, United States

· Designs and implements social media strategies to achieve marketing goals for a variety of clients across multiple industries· Works closely with account leads to identify key audiences and channels, market-specific value propositions and key program messages· Scales clients Facebook accounts · Manages daily budget pacing and trackers

Tampa/St. Petersburg, Florida Area

Responsible for the paid and organic social media for North American IRONMAN events.

United States

• Creates and scales Facebook advertising campaigns that are strategically targeted and meticulously tested to maximize revenue.• Posts organically to social media media channels for more than 10 clients as well as in-house brands.• Works cohesively with a multidisciplinary team to map out entire sales strategies, from targeted traffic through the very end of the funnel.

Tampa/St. Petersburg, Florida Area

• Leveraged CRM data to drive race registration and ecommerce revenue through targeted social media advertising campaigns• Solely responsible for content creation and community management of more than 1 million social fans and 60 social media pages across Facebook, Twitter, Instagram and Pinterest• Balanced social media needs from multiple departments (i.e. charity, partnership, athlete services) to make sure their information is optimally presented• Was the subject-matter expert for the company and fields any social media related questions• Successfully selected and implemented a platform to display user-generated content• Leading presenter of "Social Media Overview and Best Practices" sessions at both our annual Partner Summit and Race Director's Conference• In 2016, moved from running Facebook advertisements only for North America to running advertisements for our races around the world (works with translators to ensure message is getting across to the designated country or region)

Tampa/St. Petersburg, Florida Area

• Assisted with press releases, media advisories, pitching and crisis communications• Managed all corporate social media accounts for The Melting Pot, Burger 21 and GrillSmith• Ensured brand consistency by consulting on all social sites and local content maintained by the franchise community• Produced internal communications such as newsletters and intranet content• Shot and managed video for both internal and external use

• Assisted communications team with external communications and media relations for Red Lobster, Olive Garden, LongHorn Steakhouse and Bahama Breeze • Built media lists for key local market brand initiatives such as new restaurant openings• Gathered and organized research reports for brand programming • Developed media materials including press releases, fact sheets, media pitches and professional biographies

• Member of the account teams for Tavistock Group, Broad & Cassel, Waste Management and Grace Medical Home• Developed editorial calendar for weekly blog about news in Lake Nona and Medical City• Used Vocus to conduct measurement and analysis of Tavistock’s weekly news coverage• Created professional biographies, new hire releases and award announcements for Broad &Cassel

• Member of the account teams for Florida High Tech Corridor Council, EA Sports, Visit South Walton and University of Central Florida• Spearheaded quantitative and competitive research project to accumulate list of all medical and biotechnology assets in Orlando as a project for Visit Orlando to market medical tourism• Developed content and produced the Florida High Tech Corridor Council newsletter that featured biotechnology news and industry trend analysis; was distributed to more than 4,500 subscribers

• Created press releases, fact sheets and game programs for upcoming athletic events • Recorded statistics at soccer games for use on the athletic website and future media materials• Managed communications tent at soccer games, including handling media check-in, distribution of materials and equipment oversight

• Created press releases and social media announcements for the release of new sports technology products and new staff hires during a period of rapid company expansion • Contributed to executive visibility strategy by researching speaking engagement opportunities • Monitored media coverage and messaging for new product releases• Developed targeted media lists for local markets when the company acquired contracts with new collegiate athletic conferences