Ideation and creation of numerous brand identities ranging from service providers to manufactures to professional athletes. Develop and format communication strategies as well as build out assets for print and digital advertising.

Empower and coach high performing internal creative services team for all USB subsidiary brands;Shock Doctor, Cutters, McDavid, Nathan, Glukos, PEARL iZUMi and licensee brand Under Armour.Define seasonal strategy and direction for brands. Cultivate collaborative and inventive campaigns.Mapped out execution and deployment plans across all project touchpoints including content creation,digital advertising, ecommerce, packaging, retail marketing and events.

Drove strategy, direction and execution of creative for all USB subsidiary and licensee brands.Established internal creative services team, as well as managed external agencies and vendors.Identified industry disrupting opportunities and developed solutions to enable brand growth andinnovation. Worked laterally to revamp ecommerce/DTC experience from the ground up.

Managed and led design team for Shock Doctor, Cutters, McDavid and Nathan. Conducted full brandrefreshes for each brand, elevating and modernizing touchpoints across all platforms. Introducedimproved processes for project concepting, development and finalization.

Lead designer for Shock Doctor and Cutters, overseeing creative projects from conception throughcompletion across multiple platforms. Worked cross-functionally to establish process standards andefficiencies while continuing to evolve each brands presence.

Built successful inland surf company from the ground up starting with strategy, naming and identity, thriving into product design, field marketing and ecommerce. Launched and operated a subdivision stand up paddle board rental service under the HSC umbrella.

Collaborated on client branding bootcamps, compiled extensive competitor research and prepared creative briefs.

Strategized and implemented digital advertising and online sales. Developed processes to ensure customers were provided the best shopping experience. Monitored daily store operations including sales, inventory, merchandising and staff.

Assisted in guiding customers to the correct product choice, merchandised the selling floor, processed store front and online sale transactions as well as supported sales at field marketing and promotional events.