Amy Fields Email & Phone Number

Knoxville, TN, US

Knoxville, Tennessee, United States

• Oversee the development and execution of strategic, creative internal communications that inform team members and volunteer leaders nationwide; specific departments/pillars include People Team/HR, Digital Solutions.
• Provide strategic counsel to senior executive leadership in development and implementation of employee communications plans, including confidential matters as needed
• Work in collaboration with news channel team to ensure appropriate information flow and prioritization of news through multiple channels

• Develop ACS prevention/risk reduction educational materials and resources for clinical partners
• Create and implement team member trainings for capturing patient stories to highlight theimportance, relevance, and impact
• Coordinate needs and resources between field staff and GHQ stakeholders
• Collaborate with Roundtables and SMEs to ensure key provider/public facing materials are updated
• Develop and deliver initiative messaging and high impact communications materials, mindful of healthequity, diversity, and inclusion

East Tennessee

• Managed a portfolio of 20 health system accounts partnering on effective, evidence-based interventionstrategies for cancer prevention, early detection, and risk reduction
• Presented at hospitals’ quarterly Commission on Cancer meetings
• Trained and collaborated with healthcare partners re: ACS patient programs/services
• Launched one of 12 nationwide Heath Equity Pilot Community Projects (funded by Robert Wood Johnson Foundation) focused on food insecurity
• Developed an interview template/collaboration tool for ACS funded researchers

Knoxville, Tennessee Area

• Increased YOY event participation by 33%; corporate sponsorship dollars by 280%
• Maximized social media efforts, increasing Facebook likes by 70%; Twitter followers by 261%
• Orchestrated an event experience that ranked first in the division, up from last place the previous year

Mid-South Division

• Led the division’s mission focused communications managers
• Interviewed ACS funded researchers and other key constituents for promotional opportunities
• Wrote articles and created content for annual reports, newsletters, features, etc.
• Established monthly internal communication toolkits to enhance mission awareness for staff to implement
• Evaluated earned media coverage and promotional activities across the division
• Provided speaking points and presentations for leadership and coached on effective delivery

West Town Mall And Knoxville Center, Knoxville, Tennessee

• Established annual marketing plans and budgets to positively impact financial objectives
• Led marketing team and oversaw the supervision of Guest Services’ staff
• Negotiated advertising buys and served as spokesperson for both properties
• Collaborated with team on mall-wide events to successfully maintain a 1:1 ROI
• Boosted Facebook followers by 63% at West Town Mall; 138% at Knoxville Center
• Increased on-mall advertising revenue by 16.5% at West Town; 12.8% at Knoxville Center

Mid-South Division

• Wrote and managed content for cancer.org
• Served as division lead for National Home Office social media strategies
• Managed division social media accounts; one FB campaign showed 117% increase
• Trained division staff and key volunteers on social media planning and promotional strategies

East Tennessee

• Strengthened strategies for proactively positioning the Society through earned media; influenced 100% increase of in-kind print ad space (2007)
• Monitored and tracked media coverage
• Spearheaded trainings for field staff and leadership volunteers including media relations, spokesperson, branding standards and crisis communications
• Three-time “American Cancer Society ACE” (Associate Commendation of Excellence) winner
• Member of nationwide relayforlife.org Redesign Team (2009)