Amy Fields Email and Phone Number
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Communications and marketing professional with contagious enthusiasm. Skilled in customer relationship management, strategic planning, community outreach, consultative sales and event management.
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Director Of Brand StrategyMp Media & PromotionsKnoxville, Tn, Us
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Director Of Brand StrategyMp Media & Promotions Jan 2024 - PresentKnoxville, Tennessee, United States -
Senior Internal Communications ManagerAmerican Cancer Society Oct 2022 - Jan 2024• Oversee the development and execution of strategic, creative internal communications that inform team members and volunteer leaders nationwide; specific departments/pillars include People Team/HR, Digital Solutions, DEI Team, Legal Team, and Finance/Supply Chain Team• Provide strategic counsel to senior executive leadership in development and implementation of employee communications plans, including confidential matters as needed• Work in collaboration with news channel team to ensure appropriate information flow and prioritization of news through multiple channels -
Communications Manager, Interventions & ImplementationAmerican Cancer Society Jul 2021 - Oct 2022• Develop ACS prevention/risk reduction educational materials and resources for clinical partners• Create and implement team member trainings for capturing patient stories to highlight theimportance, relevance, and impact • Coordinate needs and resources between field staff and GHQ stakeholders• Collaborate with Roundtables and SMEs to ensure key provider/public facing materials are updated• Develop and deliver initiative messaging and high impact communications materials, mindful of healthequity, diversity, and inclusion
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Cancer Control Strategic Partnerships ManagerAmerican Cancer Society Jan 2015 - Jul 2021East Tennessee• Managed a portfolio of 20 health system accounts partnering on effective, evidence-based interventionstrategies for cancer prevention, early detection, and risk reduction• Presented at hospitals’ quarterly Commission on Cancer meetings• Trained and collaborated with healthcare partners re: ACS patient programs/services• Launched one of 12 nationwide Heath Equity Pilot Community Projects (funded by Robert Wood Johnson Foundation) focused on food insecurity• Developed an interview template/collaboration tool for ACS funded researchers
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Manager Of Special EventsAmerican Cancer Society Nov 2013 - Dec 2014Knoxville, Tennessee Area• Increased YOY event participation by 33%; corporate sponsorship dollars by 280%• Maximized social media efforts, increasing Facebook likes by 70%; Twitter followers by 261%• Orchestrated an event experience that ranked first in the division, up from last place the previous year
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Communications & Marketing Field Strategy DirectorAmerican Cancer Society Oct 2012 - Oct 2013Mid-South Division• Led the division’s mission focused communications managers• Interviewed ACS funded researchers and other key constituents for promotional opportunities• Wrote articles and created content for annual reports, newsletters, features, etc.• Established monthly internal communication toolkits to enhance mission awareness for staff to implement• Evaluated earned media coverage and promotional activities across the division• Provided speaking points and presentations for leadership and coached on effective delivery
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Area Director, Marketing & Business DevelopmentSimon Property Group Jul 2011 - Oct 2012West Town Mall And Knoxville Center, Knoxville, Tennessee• Established annual marketing plans and budgets to positively impact financial objectives• Led marketing team and oversaw the supervision of Guest Services’ staff• Negotiated advertising buys and served as spokesperson for both properties• Collaborated with team on mall-wide events to successfully maintain a 1:1 ROI• Boosted Facebook followers by 63% at West Town Mall; 138% at Knoxville Center• Increased on-mall advertising revenue by 16.5% at West Town; 12.8% at Knoxville Center• Elected as a member of the regional budget training team (2012)• Chosen as part of the Opry Mills Grand Re-Opening Marketing Team (2012)• Recipient of Simon Property Group’s Most Impactful Marketing Program (2012) -
Internal Communications And New Media SpecialistAmerican Cancer Society Aug 2010 - Jul 2011Mid-South Division• Wrote and managed content for cancer.org • Served as division lead for National Home Office social media strategies• Managed division social media accounts; one FB campaign showed 117% increase • Trained division staff and key volunteers on social media planning and promotional strategies
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Communications And Marketing SpecialistAmerican Cancer Society Dec 2006 - Aug 2010East Tennessee• Strengthened strategies for proactively positioning the Society through earned media; influenced 100% increase of in-kind print ad space (2007)• Monitored and tracked media coverage• Spearheaded trainings for field staff and leadership volunteers including media relations, spokesperson, branding standards and crisis communications• Three-time “American Cancer Society ACE” (Associate Commendation of Excellence) winner• Member of nationwide relayforlife.org Redesign Team (2009)
Amy Fields Skills
Amy Fields Education Details
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Virginia Intermont CollegeEnglish; Business Administration
Frequently Asked Questions about Amy Fields
What company does Amy Fields work for?
Amy Fields works for Mp Media & Promotions
What is Amy Fields's role at the current company?
Amy Fields's current role is Director of Brand Strategy.
What is Amy Fields's email address?
Amy Fields's email address is am****@****cer.org
What is Amy Fields's direct phone number?
Amy Fields's direct phone number is +131237*****
What schools did Amy Fields attend?
Amy Fields attended Virginia Intermont College.
What skills is Amy Fields known for?
Amy Fields has skills like Internal Communications, Media Relations, Marketing, Event Planning, Public Relations, Press Releases, Social Media Marketing, Social Media, Event Management, Fundraising, Marketing Communications, Nonprofits.
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Amy Cliett
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Amy Fields
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Amy Fields
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