As the founder and CEO of Whisk, I help brands unlock the power of community. With over 17 years of experience in social-first customer engagement and brand building, I have witnessed the shift from mass broadcast social channels to niche community-driven spaces, where people seek more authentic and meaningful connections online from the brands they love and care about.Whisk has worked with over 150 of the fastest-growing communities in the world, covering various passions, interests, and sectors. We help brands build and connect to their customers through these communities with a variety of strategies, and deliver high engagement campaigns. My mission is to redefine the future of customer engagement and to empower both brands and communities to thrive.