Bringing the art and science of data, research, and creative thinking to Consumer Engagement. My proven approach to marketing and loyalty strategy drives profitable sales, customer LTV, and customer satisfaction. Let's talk!Brand Strategy & CX | Marketing & Loyalty | Payments | Consumer & Market Insights | MarTech, SaaS & Strategy | Retail & Financial Services Leader. Clients include: Nike, Lane Bryant, Ann Taylor, Victoria's Secret, CO-OP Financial Services, Goldman Sachs, Wayfair, Williams-Sonoma, Pottery Barn, West Elm, Caesar's Entertainment, BJ's Wholesale Club, Meijer, Signet Jewelers, Burlington, Farmer's Insurance, Boscov's, Barney's New York, Game Stop, Full Beauty Brands, Talbots, Zales, QVC, HSN, Century 21, J Jill, The Children's Place, Good Sam/Camping World, We Do-The Wedding Store and many others.Expertise:- Digital-first customer engagement strategies and disruptive tactics- Social media, SEO, mobile apps- Marketing and loyalty strategy; strategist and practitioner- Traditional and digital media strategy and execution- Brand, retail, credit and payments marketing- Business strategy and market positioning- Product development, launch, and lifecycle strategy- Loyalty program research, design, go-to-market, and measurement- Brand/sub-brand strategy, standards, and management- Advertising and media strategy; producer- BtoB and BtoC marketing; CRM, eCRM, Lifecycle Marketing- Test & Learn, analysis, profitability management, and ROI- Creative operations and marketing management - Navigating highly regulated industries- Business development and sales: Payments, Loyalty, Saas, Agency, Brand- Account management and relationship development; P&L management- Consumer and market intelligence, research- Thought leadership, trends and patterning- RFI and RFP response creation; pitch strategies and executive presentations- Operations Management- Developing and leading highly effective teams, mentoring young professionals