Zachary Pastko Email & Phone Number

Hoffman Estates, IL, US

Greater Chicago Area

Greater Chicago Area

Chicago, IL

Responsible for collaboration with business and technology partners to lead strategic implementations of new products and product enhancements.

Chicago, IL

Responsible for allocation of 9 billion gallons in annual fuel sales to 200+ customers. Led a team of 4 analysts to ensure product supply met customer needs from Des Moines to New York City.Conducted research with B2B customers and internal staff to identify missed sales opportunities. Turned insights into new processes enabling $2M in additional sales per.

Chicago, IL

Launched “Better.Period.” – A comprehensive marketing program to invest in retail assets, training, and a new loyalty program (Driver Rewards) to enhance the BP brand with distributors and consumers.Led program implementation in pilot market. Built strong relationships with customers, exceeded workshop attendance targets, and effectively invested $1M in BP.

Chicago, IL

Subject Matter Expert for the functional design and consumer experience of new pricing technology designed to support suite of consumer offers, including credit card rewards.Built successful partnerships with point-of-sale vendors to resolve conflicting product designs.Created launch events to support technology validation and gather insights used to.

Chicago, IL

Completed selection, contract negotiation, and program management of on-site technology offers.Brokered relationships to allocate impressions from pump top TV programming.Increased customer count and store sales with WiFi offer at large format retail locations.Created framework for introducing a branded ACH debit card and managed vendor selection through.

Greater Chicago Area

Developed and executed new fuel strategies to position BP gasoline and diesel products; leveraged brand equity to maintain and grow market share in key markets.Coordinated product, on-site image, customer engagement, and marketing plan execution in support of $200M gasoline product launch.Managed internal and external communications to introduce fresh.

Greater Chicago Area

Lead analyst for pricing strategy execution and supply performance metrics.Created and maintained tools that increased pricing efficiency by 60%.Developed customer-focused metrics to analyze performance in supply that were easy to understand and supported fact-based conversations about areas to improve.

Greater Chicago Area

Tracked performance of company-owned retail sites with a focus on actionable areas. Generated weekly reports and completed ad-hoc analysis to measure success of promotions.Analyzed support costs and worked directly with business leaders to provide transparency for all expense areas and budgets.

Greater Chicago Area

As part of introduction to BP, as a member of a leadership development program, managed personnel and inventory to efficiently complete daily operations.Implemented new pricing strategy to improve competitive positioning.