Leticia Sembera Email & Phone Number

Spring, Texas

• Delivered consumer data analytics to guide development of consumer marketing strategy, including optimizing campaigns and promotions for better consumer segmentation and targeting. Contributed performance data and.
• Sourced, compiled, and interpreted key business data; studied metric performance and trends, and generated value-added reports/dashboards and insights for supporting retail marketing programs.
• Served as technical lead in project to build customer portal using 3rd-party vendor. Documented business requirements, created specification document with data definitions and mockups for dashboard development, and.

• Responsible for implementation of the ExxonMobil mobile app in more than 11K retail locations.
• Developed, collected, and reported on key program metrics related to operational performance and promotional effectiveness of program, explaining results and performance trends.
• Interfaced with cross-functional teams to coordinate rollout and commercialization of new product offers and features related to mobile payment, realizing expanded program participation.
• Troubleshot and escalated customer issues with POS software between multiple 3rd-party vendors, improving consumer experience and increasing program penetration in the market.

Houston, Texas Area

• Provide complete Sales Operations support to the Business Aviation Sales team, a team of over 50 people, covering 10 product lines across domestic and international territories. Manage group of 8 employees responsible.
• Established a strong Management Operating System within the sales operations function with the use of Salesforce.com dashboards and reports. The system ensures that the CRM maintains a healthy pipeline funnel that is.
• Lead operational implementation of all sales promotions. Work with multiple groups to manage the promotion from beginning to end. Collaborate with Marketing to define collateral requirements and method of delivery.
• Designed and implemented a quarterly Quota Tracking system that reduced the average incentive compensation payout time from 90 days to <30 days for over 50 sales personnel and product directors.
• Led the annual quota development process for a $350M global budget for the Business Aviation sector across multiple products and market segments. Created the model and process for the annual quota setting, that was.

Houston, Texas Area

• Led development and preparation of the site annual operating plan, drove weekly forecasting process and exceeded established standards for forecasting accuracy. Managed three direct reports. Developed multiple complex.
• Provide financial analysis support to the Houston management team by analyzing key indices, reporting actual operating results as well as forecasting sales, expenses and projected margins, including EBITDA, for a.
• Designed, developed and implemented the budget models used by all facilities to consolidate the revenue, expense, and labor budgets. The new, improved budget models reduced the time to pull the budget together and.
• Raise financial awareness at the site by designing and developing tools / reports to assist managers in understanding their financial performance and in turn, run their departments more efficiently and profitably..
• Designed, developed, and implemented the SWOMP (Site Work Order Management Program) database, used across the Business Aviation Sector and across departments to monitor all open work orders, track material usage and.

Houston, Texas Area

• Responsible for understanding the new Texas deregulation laws and documenting all new SAP system requirements for IT. Worked with IT to create system, implement changes, test system before go-live, train end users on.
• Defined SAP system requirements based on new Texas deregulation laws and worked as a liaison between the design team (IT) and the end-users to create the final Customer Care Interface used by the call center to service.
• Served as subject matter expert for the enrollment and switching processes/protocols. Provided initial training to call center. After go live, selected to work on Escalation Team analyzing unresolved customer issues.
• Facilitated discussions between Retail operations, application teams, and marketing groups to develop system requirements in compliance with the Texas deregulated business model. Served as single point of contact to.

Master Of Business Administration (Mba)

Bachelor Of Business Administration (Bba), Accounting