Amy Truong Email & Phone Number

Kansas City, Missouri, United States

Manhattan, Kansas, United States

• Maintain and enhance the company website by updating relevant information, implementing SEO strategies, and redesigning web pages to improve user experience and engagement, increasing visits and page views by 35%• Create targeted email campaigns and monthly newsletters using Mailchimp, resulting in a 20% increase in open rates• Format and publish 2 accounting articles weekly to establish thought leadership and drive website traffic• Conduct market research to collaborate with staff on new ideas and directions for marketing and communications• Develop brand messaging, social media strategies, and content schedules to consistently improve social media presence• Manage and create engaging content for social media platforms to increase brand awareness and audience engagement• Design flyers, graphics, and other marketing materials to support company branding and enhance promotional efforts

• Collaborated with a team of 3 interns to create a variety of marketing materials and strategies for High Aspirations• Developed an extensive social media strategy for High Aspirations, consisting of brand voice, multi-platformstrategies, content pillars, audience-specific marketing funnels, posting guidelines, and content schedules• Analyzed social media insights and generated new and repurposed content ideas for Bernstein-Rein’ s social strategy• Strategized with the President to identify emerging retail trends in connection to the convenience store industry andcreated potential customer profiles for marketing materials aimed at new business prospects• Researched secondary data sources to complement MRI-Simmons for segmentation and building customer profiles• Conducted a comprehensive competitive audit and situation analysis for Kids & Company in collaboration with department Vice Presidents to inform future brand positioning and points of differentiation• Evaluated ArchWell Health's social media insights to identify areas for improvement and opportunities for growth

Orlando, Florida, United States

• Designed and created graphics utilized in the corporate office and throughout 12 different restaurant locations• Planned and managed weekly corporate newsletter sent out to all employees and restaurants• Assisted in quantitative marketing research regarding new restaurant promotions and tracked related metrics• Researched and analyzed new acquisition methods/channels for job listings and communicated conclusions in reports• Collaborated alongside managers in all corporate departments, ensuring consistency and excellent communication• Evaluated competitor marketing efforts to identify and implement new marketing strategies

Leawood, Kansas, United States

• Created a positive dining experience for guests by consistently tending to guest needs in a timely manner • Maintained a positive attitude, resulting in positive feedback to upper management and repeated customer requests• Achieved among the highest guest check averages and total sales against other full-time servers through suggestive selling, knowledge of both food and alcohol menus, and upselling products consistently• Assisted in training new servers, ensuring a comprehensive understanding of restaurant practices and steps of service

Overland Park, Kansas, United States

• Created and designed graphics, flyers, and displays used to advertise products digitally and physically• Planned and implemented social media content strategy and schedule, resulting in 50% increased customer interactions• Mentored the promotion line consisting of 3 other students in applying marketing techniques to promote store publicity• Facilitated the rebranding process in 2019, including new brand image, product development, and store design

Kansas City, Missouri, United States

• Designed graphics and visuals used throughout social media and physical store• Trained and mentored 12 employees to continuously maintain high customer satisfaction and performance in sales• Reviewed performance data and online reviews to monitor and measure productivity, customer service, and total sales• Maintained team productivity by aligning day-to-day operations with overall business objectives• Oversaw balancing of cash registers up to $1300 each day and deposited establishment’s earnings to bank bi-weekly

Bachelor Of Science In Business Administration, Marketing, 4.0

Certificates: Marketing Technology, Data Analytics Organizations: Tri-Alpha First Generation Honorary Society, Women In Business Club.

4.3

Activities and Societies: School Store Promotion Manager, DECA Club Officer, National Honor Society, Science National Honor Society, KAY.