Amy Unger Email & Phone Number

Bedford, In, Us

United States

Manage e-commerce and site content for Victrola.com:o Achieve sales and profitability KPI metrics while forecasting at 95% accuracy and maintaining pricingo Optimizing product hierarchy and categorizationo Promotion calendar creation, optimization, and measurement for profitability and CVRo Inventory management, partnering with sales for short and long term view of availability, highlighting opportunities and liabilityo Continuously optimizing page level wireframe contento General website maintenance, deployment and updates of supporting content eg Homepage features and promotions, About Us, FAQs, Contact Uso Cross-department collaboration with finance, customer service, sales, and logisticsManagement of external digital marketing agency:o Ensure seamless site, social, and email messaging, monitoring CVR, traffic and rev and channel ROAS KPIso Manage relevant website development activitieso Create timelines, project scope, funding

Fishers, In

Marketing responsibilities for the co-working spaces Launch Fishers and the Indiana IoT Lab include web content, social media, public relations, graphic design, photography, digital and print marketing assets.

Carmel, In

pi lab has created Edwin the Duck, an app-enhanced smart companion designed to teach and comfort children of all ages through interactive software, stories, and songs; the product is marketed via several retail channels and has won recognition as Tech Startup of the Year and Tech Scale-up Company of the Year along with several other awards for innovation, excellence, entrepreneurship, and community commitment.Accomplishments and responsibilities include:• Built and executed a complete marketing plan for this startup company of three people involved in the toy and electronics industry. • Solidified relationships and collaborated with major retailers such as Amazon, Target, Apple, Best Buy and Toys R Us, increasing sales incrementally with each promotion.• Designed, implemented and managed an online store creating significant Brand awareness of our product (Edwin in Duck) and direct sales of more than $135,000 on a small budget.• Digital marketing efforts in social media included a monthly newsletter that amassed 6,000 subscribers and 22,000 social followers. • Established the Brand identity including design, messaging and personality resulting in increasing the value of the company and building the customer base through brand evangelists. • Crafted a public relations program that earned favorable placements in major publications such as the Wall Street Journal, Forbes, Chicago Tribune, and Yahoo Finance resulting in significantly increased web traffic, brand awareness and online sales. • Participated in the major Consumer Electronics Show (CES) in Las Vegas leading to partnerships with targeted retailers as well as media exposure with tech publications such as IGN, TechCrunch, Twice and WhatHiFi.• Learned and assisted in development of an App including beta testing and launch on iTunes and Google Play. • Managed print marketing including creative direction and graphic design.

Coordinated photoshoots and provided photography for local magazines, including several covers.

Indianapolis, Indiana Area

Founded in 1946, Klipsch Group, Inc., through its subsidiaries, engages in the design, manufacture, and distribution of loudspeakers for audio, multi-media, and home theater applications; Klipsch Group, Inc. sells its products to distributors under the Energy, Mirage, Klipsch, and Jamo speaker brands. Web Marketing Manager Nov 2011-July 2014 • Promoted to manage a web marketing team of three tasked with developing a consumer marketing and e-Commerce website, and grew the direct sales channel to over $1 million per year in sales through Klipsch.com, eBay and Amazon. • Launched and developed all Klipsch social media channels, growing followers to over 150,000 and increasing brand awareness and customer loyalty. • Implemented a web marketing strategy and budget utilizing affiliate networks, PPC campaigns, email marketing and cross-promotions with partners through social media and banner ads that increased sales year after year. • Executed contests and special online promotions for periodic lifts in sales, as well as to created and maintained unique content for brand websites optimizing for SEO, resulting in significant web traffic and direct sales increases. • Provided photography for special events saving the company thousands in freelance photographers. Web Marketing Specialist 2004-Nov 2011 • Promoted to manage direct sales, online promotions, consumer forums, web content and maintain daily blog.• Created social media platforms, including Facebook, Twitter, and YouTube, for all Klipsch Group brands.Product Development 2002-2004 • Facilitated creation of unique products for multimedia line of speakers; conducted market research, written proposals, product feature set, testing, and customer service training. Technical Support 2000-2002 • Assisted consumers with Klipsch multimedia products by phone, email, chat and community support forums.