Amy Unger Email & Phone Number

Bedford, IN, US

United States

Manage e-commerce and site content for Victrola.com:o Achieve sales and profitability KPI metrics while forecasting at 95% accuracy and maintaining pricingo Optimizing product hierarchy and categorizationo Promotion calendar creation, optimization, and measurement for profitability and CVRo Inventory management, partnering with sales for short and long.

Fishers, IN

Marketing responsibilities for the co-working spaces Launch Fishers and the Indiana IoT Lab include web content, social media, public relations, graphic design, photography, digital and print marketing assets.

Carmel, IN

• pi lab has created Edwin the Duck, an app-enhanced smart companion designed to teach and comfort children of all ages through interactive software, stories, and songs; the product is marketed via several retail.
• Built and executed a complete marketing plan for this startup company of three people involved in the toy and electronics industry.
• Solidified relationships and collaborated with major retailers such as Amazon, Target, Apple, Best Buy and Toys R Us, increasing sales incrementally with each promotion.
• Designed, implemented and managed an online store creating significant Brand awareness of our product (Edwin in Duck) and direct sales of more than $135,000 on a small budget.
• Digital marketing efforts in social media included a monthly newsletter that amassed 6,000 subscribers and 22,000 social followers.
• Established the Brand identity including design, messaging and personality resulting in increasing the value of the company and building the customer base through brand evangelists.

Coordinated photoshoots and provided photography for local magazines, including several covers.

Indianapolis, Indiana Area

• Founded in 1946, Klipsch Group, Inc., through its subsidiaries, engages in the design, manufacture, and distribution of loudspeakers for audio, multi-media, and home theater applications; Klipsch Group, Inc. sells its.
• Promoted to manage a web marketing team of three tasked with developing a consumer marketing and e-Commerce website, and grew the direct sales channel to over $1 million per year in sales through Klipsch.com, eBay and.
• Launched and developed all Klipsch social media channels, growing followers to over 150,000 and increasing brand awareness and customer loyalty.
• Implemented a web marketing strategy and budget utilizing affiliate networks, PPC campaigns, email marketing and cross-promotions with partners through social media and banner ads that increased sales year after year.
• Executed contests and special online promotions for periodic lifts in sales, as well as to created and maintained unique content for brand websites optimizing for SEO, resulting in significant web traffic and direct.
• Provided photography for special events saving the company thousands in freelance photographers. Web Marketing Specialist 2004-Nov 2011