Sound United was acquired by Masimo in February 2022.♦ Managed Polk Audio and Definitive Technology P&L, developed product strategy and definition (Agile product owner) based on market analysis, technology trends, customer insights, corporate goals, and aligned with technology (chipsets) provider roadmaps. ♦ Successfully launched the Polk Omni (DTS Play-Fi) and Denon Home (HEOS) wireless music speaker collections.♦ Developed multi-year feature, category, and product roadmaps.♦ Led cross-functional teams of engineers, marketing managers, program managers, financial planners, and sales operations.♦ Created go-to-market strategies to profitably launch new products and maximize lifetime value.♦ Cradle to grave product management (approximately six to eight programs in development at one time / agile and waterfall methods) as product owner, I was responsible for voice of customer, competitive analysis, GTM, and product P&L.

Managed category P&L, global product strategy and planning, product definition (Agile product owner) and consumer insights for Polk Audio and Definitive Technology

♦ General manager directly responsible for the brand global P&L (Combined Polk and Denon P&L) including global business, brand, product, marketing, and omni-channel strategies.♦ Profitably grew Polk annual revenues and expanded global revenues. ♦ Established #2 loudspeaker brand in North America♦ Earned media expert (multiple editor’s choice, product of the year, covers, and highly recommended).♦ Launched the Polk Omni (DTS Play-Fi) and Denon Home (HEOS) wireless music speaker collections.

Reporting to the SVP of Marketing and Brand Management, I am directly responsible for the global P&L, brand strategy, launch and sustaining marketing, and product roadmaps for all Polk home audio and gaming solutions: wireless multi-room products (Omni), gaming headsets (Striker), speakers (LSiM, RTiA), sound bars, and custom audio. ♦ Manage brand P&L, strategic product plans, and lead tactical initiatives to grow market share, increase margins and drive growth. ♦ Developed rolling 24-month product roadmaps for largest product categories at Polk including: wireless music systems, sound bars, traditional / component audio, and gaming headsets. Responsible for leading the prioritization of product development based on consumer insights, market trends and competitive analysis.♦ Manage strategic marketing partnerships including Spotify and Microsoft.♦ Lead creation and implementation of new marketing strategies to drive sell-through at key partner including: Best Buy, Amazon, and Crutchfield.

Seed funded App-based SaaS tech-education start-up. iOS app introduced April 2014. Did not secure Series A funding.Key Accomplishments:♦ Re-launched and branded Mobile Learning Networks Service into BoostAcademy.♦ Created the BoostAcademy brand and all assets including logo, taglines, website, social media, videos, printed and digital collateral, and all corporate identity assets.♦ Successfully launched into the Apple App Store. Created GTM plan, App Store messaging, and directly managed Apple relationship.♦ Developed customer acquisition funnel based on KPI and developed a low friction new customer on-boarding process.♦ Implemented Agile development methodology.♦ Built marketing budgets and forecasted demand based on marketing spend, developed multi-channel campaigns, created digital and printed materials, developed new website, communication and marketing plans.♦ Established key metrics and dashboards including: CLV, CoA, MRR, Sign-up Rate, LVR, and NPS.♦ Redesigned the pricing models and promotional campaigns based on market analysis, dashboard metrics, and customer feedback.

Lead global marketing, product management, strategic alliances, business development, digital marketing, corporate communications, community, event planning, customer and technical support teams responsible for branding, launch, demand creation and product life cycle management. ♦ MARKETING LEADERSHIP:: Lead global marketing functions and strategic planning for Mad Catz, Tritton, Saitek, Cyborg brands and strategic licenses (average 25+ product launches a year).♦ PRODUCT MARKETING :: Managed global product marketing team responsible for product lifecycle concept to end-of-life (EOL) including: competitive, market, and customer insights, product definition (PRD), positioning, product and marketing copy, launch strategies, product naming, pricing models, sales training and tools.♦ MARKETING COMMUNICATIONS :: Created global corporate communications strategies and lead marketing communications team responsible for delivering dynamic, high impact multi-channel campaigns (including: events, printed collateral, digital content, and partner co-marketing participation).♦ DIGITAL MARKETING :: Directed digital marketing strategies and lead web dev team responsible for: store, content creation, marketing campaigns, SEO, SEM, email campaigns, retargeting, Twitch streams and social media.♦ BUSINESS DEVELOPMENT :: Lead the development of strategic planning and managed key relationships within Microsoft, Nintendo, Activision, Capcom, Ubisoft, and Harmonix / MTV Games. ♦ GO-TO-MARKET EXECUTION :: Launched licensed products under the Halo, Call of Duty, Gears of War, Rock Band, and Street Fighter brands; as well as the official Xbox 360 co-branded headsets.♦ RETAIL MARKETING :: Developed and presented new product launch plans, MDF programs, and merchandising strategies to: Best Buy, GameStop, Amazon, TigerDirect, Target, Staples, Office Depot, AT&T, Sprint, and Walmart.♦ MEDIA RELATIONS :: Managed corporate communications and global public relations team.

Managed US product marketing, and product management teams (7 FTE) responsible for the P&L, innovation, 18-month rolling roadmaps, development, branding, online marketing, retail and channel marketing, launch, and life cycle management for soft goods (notebook cases, backpacks, and messenger bags) and accessories (consumer electronics).♦ BRAND MANAGEMENT :: Successfully updated and relaunched Targus brand to support new market opportunities and better position company against new competitors.♦ PRODUCT MARKETING :: Grew consumer accessory business by 20.5% resulting in over 10 million units shipped (over 3 million are notebook mice) into US retail from April 2006 to March 2007 (Source: NPD Unit Data March 2007).♦ PRODUCT MARKETING :: Grew notebook case business by 32.8% resulting in excess of 8 million cases shipped into US retail from April 2006 to March 2007 (Source: NPD Unit Data March 2007).♦ GO-TO-MARKET EXECUTION :: Created and presented winning product strategies to national retailers including Best Buy, Staples, Office Depot, Wal-Mart, Target, OfficeMax, Circuit City, CompUSA, AAFES, Radio Shack, and Fry’s resulting in increased share of shelf and increased sales.

Developed marketing and product plans for FirstWare BIOS applications that are sold to the top global OEMs, system builders and ODMs including Dell, eMachines, Samsung, Fujitsu, Toshiba, HP and Legend.

Managed multi-location Americas channel sales force responsible for recruiting new partners and maximizing revenues with strategic partners, VARs, ISVs, corporate resellers, and system integrators.

Responsible for worldwide strategic and business planning required to meet growth and profit objectives. Managed global marketing, product management, sales and customer service teams.