Michael Greco Email & Phone Number

Projects and clients include programming, research and strategy for DTC/Streaming businesses, traditional linear models, and production companies. Both established media companies and startups. As well as working with research providers in the AI space, traditional research, social listening, among others to build new products, prospect, and map out acquisition strategy.

Greater Los Angeles Area

• Chief strategist for programming linear, digital and direct-to-consumer businesses, managing programming budget against revenue goals, acquiring programming acquisitions, and launching new subscription and ad-supported services.• Chief research strategist for all primary and secondary research across MTV, VH1, CMT, Logo, MTV2 executing programming, branding, marketing and consumer insights. • Built asset optimization process to deliver the best experience and revenue across business units including Viacom’s subscription and ad supported streaming services, partner’s services and traditional linear channels. • Launched the first Viacom channels on Pluto (20 channels), Viacom’s ad supported video streaming business, including the #1 channel and 6 of the top 10 (over 100+ channels on Pluto). • Launch MTV Hits, MTV’s direct-to-consumer subscription service. Premiered on Amazon & Roku.• Created stunts and programming strategies to achieve revenue and ratings targets for cable services while managing costs including 4.20 How High and Thank You Next both of which garnered highest rated movies in over 10+ years. • Reorganized team structure and expertise to manage shifting and growing priorities within the business while maintaining excellency on the core businesses.• Uncovered the value and opportunities that lie within the MTV brand and made strategic creative recommendations on the evolution of the brand and future positioning.

Los Angeles, California

ResearchChief research strategist for all primary and secondary research across Discovery, Animal Planet, and The Science Channel executing programming, branding, marketing and consumer insights. Execute consumer insights that dive into the current mindset of audiences and provide strategic recommendations when developing creative content across platforms.Implemented an upstream method to identify white space and new areas of development as well as built a nimble internal infrastructure for testing concepts before investing in programming. Design Brand Architecture that uncovers the rational and emotional motivations for connecting with various digital platforms and brand personalities, and identifies the intersection with Discovery’s linear brands against specific targeted genres. Leverage research to unearth opportunities for cross over talent and/or programs between domestic and international markets to optimize domestic programming investments in global markets as well as mine international creative/talent for US. ProgrammingManage the programming budget and programming/windowing strategy for 500+ hours of programming annually. Develop the mix of programming (as it relates to cost, genre and format) against the program investment to drive audience and revenue targets across linear television and Discovery OTT platforms.Oversee production of custom short form content used strategically to create stunts, additional digital assets, and reversions of programs driving both linear and digital consumption.

Greater Los Angeles Area

New York, Ny

New York, Ny