Amy Weickert Email & Phone Number

South Portland, Me, Us

Maine, United States

Westborough, Ma

Transitional Data Services (TDS) works across industries to help enterprise class company, global organizations and government entities maximize the power of hybrid IT by accelerating their migration to cloud, platform, application and data center environments. Discovery is 50% faster, expert time required is 30% less, and there are 50% fewer migration events.

Ivantage Health)

- Develop comprehensive marketing strategies to achieve business and communication goals. Advise senior leadership, sales and product managers on target markets, product positioning and competitive landscape- Accelerate iVantage’s sales lead pipeline through aggressive lead-generation programs, significantly increasing sales activity and uncovering new opportunities at targeted hospital organizations - Manage development of content, which may include brainstorming concepts, drafting creative briefs, copywriting, editing and managing the production of collateral, publications, email and direct mail campaigns, webinars, white papers, case studies, videos, infographics and outreach communications materials- Manage public relations including press releases, fact sheets, briefing documents; establish strong relationships with key media contacts and generated frequent press coverage by industry, business, national and regional outlets- Lead iVantage’s social media strategy to project thought leadership and propagate the business and financial benefits of business intelligence strategies. - Build and coach team of marketing and creative professionals, as well as outside graphic design, video, public relations agencies- Manage RFP responses, proposals, and development of selling tools- Manage internal communications to integrate company employees and cultures, remote employees and multiple office locations

Burlington Ma

Led the communications effort to re-position Silverlink as a consumer engagement company offering a diverse portfolio of solutions for managed care organizations through targeted, multi-channel campaigns with creative messaging to traditional and social media, analysts, investors, customers and employees.Developed new training, selling tools, presentation and reporting packages for sales and customer services staff and a full promotional calendar to deliver compelling, consistent messages about the company.Promoted Silverlink’s thought leadership and senior level expertise in consumer engagement, health promotion and behavior change through focused PR strategies, speaking engagements, poster presentations and panel discussions at key industry events.

Expanded market and customer value through innovative engagement strategies that transformed InfoMedics’ approach to penetrating large accounts and drove revenue-generating opportunities with pharmaceutical organizations.Leveraged technical, communication and analytical skills to shape account development and counsel sales staff on all aspects of engagement strategy, including tactics, product/services positioning, executive-level presentations, proposal development and solution demonstrations.Drove highly successful, industry-specific media relations and thought leadership programs for InfoMedics designed to bring clarity and practical knowledge to pharma brand decision makers about the business value inherent in patient feedback.Developed and managed lead generation team to expand the InfoMedics sales pipeline and created process for effective management of funnel to qualify leads, drive meeting and produce proposals.Managed InfoMedics’ first global account, developing the first patient feedback program in Europe, South America, and Asia to encourage improved patient-physician communication around the treatment for COPD.

Reading, Ma

Managed multiple pharmaceutical brand accounts, working closely with internal technical, creative, and operational teams to deliver highly successful branded patient feedback programs.Established highly productive relationships with top-tier pharmaceutical brand teams; streamlined process to develop and secure approval of program materials through comprehensive pharmaceutical medical, legal, and regulatory review.Created breakthrough strategies and materials to engage pharma sales reps, physicians and patients to enroll and actively participate in survey programs to drive better patient-physician feedback, and ultimately lead to increases in prescribing from 20-40%.

Strategic marketing management for clients in health/patient education, physician education and marketing, financial services. Work included brand development, communications planning, copywriting, and public relations.

Boston, Ma

Greater Boston Area

Bloomfield, Ct

Directed media relations staff; developed positioning strategies for highly respected, internationally known teaching hospital. Managed media response team. Supported donor relations with management and planning for special events.

Managed marketing communications, including corporate advertising, collateral development, press relations, investor relations, trade show activities, sales support.