Amy Reed Email and Phone Number
I'm a seasoned executive leader with 27 years of experience in the travel and hospitality industry. My career has been marked by driving organizational success through strategic alignment, fostering partnerships, and implementing data-driven strategies. I specialize in creating and managing innovative e-commerce programs, optimizing operations, and leading technical and account management teams. I'm passionate about staying at the forefront of industry trends and using my expertise to make a positive impact.🌟 Areas of Expertise:Strategic Planning, Business Optimization, Partnership Management, Financial Management, Resort Management, Travel Technology Integration, Team Development, Business Development, Business Analysis🏢 Industry Experience:Travel & Hospitality, Resort Management, Travel Technology, E-commerce, Travel Services📧 Feel free to reach out to me directly on LinkedIn or at amywreed@outlook.com
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Founder And Principal ConsultantElevate Travel SolutionsOrlando, Fl, Us -
Chief Executive OfficerElevate Travel Solutions Aug 2024 - PresentFlorida, United StatesProviding intelligent solutions and services to partners in travel, hospitality, community association and related industries.
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Director Global Travel Services And SolutionsTravel + Leisure Co. Aug 2019 - Dec 2023Orlando, Florida, United StatesDirected teams within Global Operations for Clubs and Memberships, driving strategy in call center acquisitions, partner integration, and implementation. Ensured business readiness, enhanced customer experience, and sustained services for 1M+ members, contributing to revenue exceeding $200M.Spearheaded Global Strategic Integrations and Distribution, managing supplier and technical partnerships, PCI compliance, revenue management, financial planning, and quality control on a global… Show more Directed teams within Global Operations for Clubs and Memberships, driving strategy in call center acquisitions, partner integration, and implementation. Ensured business readiness, enhanced customer experience, and sustained services for 1M+ members, contributing to revenue exceeding $200M.Spearheaded Global Strategic Integrations and Distribution, managing supplier and technical partnerships, PCI compliance, revenue management, financial planning, and quality control on a global scale.Successfully launched “Travel + Leisure Go” for Professionals in 2022, achieving a remarkable 200% increase in registered audience and a substantial 38% revenue growth in 2023; initiated branded designations and program evolution in 2023, resulting in visits to the platform surging by over 300%.Innovated a "Concierge Point of Sale" turnkey SaaS program, rebranded and optimized as “Concierge GO”, leading to an impressive 120% growth over one quarter, with sustained growth projections over several years.Led the implementation of a fraud platform for the organization, reducing losses by an immediate 95%, translating to millions added to the bottom line.Cultivated and maintained robust partnerships within the organization, collaborating with primary stakeholders to optimize the use of supply, platforms, and resources across the business.Directed multiple Call Center and Operations transitions, streamlining services for organizational optimization. Show less -
General Manager, Multi-Site, CamTravel + Leisure Co. Jul 2012 - Aug 2019Orlando, Florida, United StatesDeveloped immediate action plans and a supportive culture, resulting in a notable 6% improvement in customer satisfaction scores; earned the prestigious Crystal Pineapple in 2014 as the top resort.Achieved top performance in compliance and financial management with combined $45M budget, optimizing operations and processes.Led local leadership transitions, training new leaders, and ensuring growth of talent within the organization. Acted as President for 2 HOA’s and CAM/Affiliate… Show more Developed immediate action plans and a supportive culture, resulting in a notable 6% improvement in customer satisfaction scores; earned the prestigious Crystal Pineapple in 2014 as the top resort.Achieved top performance in compliance and financial management with combined $45M budget, optimizing operations and processes.Led local leadership transitions, training new leaders, and ensuring growth of talent within the organization. Acted as President for 2 HOA’s and CAM/Affiliate Manager for 2 additional resorts.Contributed to an elite committee to build new operational standards and policies for resorts; pioneered the successful pilot of all new technology programs and platforms for the organization. Show less -
Executive Lead Resort ReinventionSheraton Hotels & Resorts Jan 2011 - Dec 2011Sheraton Lake Buena Vista ResortOversaw all aspects of Resort Operations, Revenue Management, and Reservations through reinvention and a $25M renovation.Analyzed existing data, completed property planning, including room matrix for revenue optimization, and managed full branding and brand standards of the resort. -
Director Of Operations Florida And CaribbeanMarriott Vacation Club International Dec 2001 - Dec 2010Managed all aspects of operations, finance, board relations, reserve projects, and financials for 3 primary resorts.Provided expert advice to the Analytics Team through new internal reporting processes for customer satisfaction based on analytical expertise and deliberate use within the business.Lifted all primary resorts to World Class with sustained success, improving board and associate relations and culture for the lowest-performing resort.Successfully piloted new… Show more Managed all aspects of operations, finance, board relations, reserve projects, and financials for 3 primary resorts.Provided expert advice to the Analytics Team through new internal reporting processes for customer satisfaction based on analytical expertise and deliberate use within the business.Lifted all primary resorts to World Class with sustained success, improving board and associate relations and culture for the lowest-performing resort.Successfully piloted new technology platforms for resorts and assisted other Florida resorts as needed to improve performance and provide temporary Management for transitioning leadership. Show less -
General ManagerCrowne Plaza® Hotels & Resorts Dec 2001 - Jul 2007Oceanfront Singer IslandSuccessfully managed staff through ownership/management transition, increased guest scores over 9%, and maintained nearly all associates through closing, finding more than 99% new roles. Led the resort to be ranked in the top 10 resorts of the brand, while also delivering an excess of $1m in profit for closing resort. Consistent market leader of RevPAR due to exceptional revenue management, focused and innovative marketing and sales efforts and strong partnerships… Show more Successfully managed staff through ownership/management transition, increased guest scores over 9%, and maintained nearly all associates through closing, finding more than 99% new roles. Led the resort to be ranked in the top 10 resorts of the brand, while also delivering an excess of $1m in profit for closing resort. Consistent market leader of RevPAR due to exceptional revenue management, focused and innovative marketing and sales efforts and strong partnerships. Successfully led and delivered on all financial, contractual, Human Resources related, and technical aspects of the decentralized business. Show less -
Dual Role ControllerOcean Properties Hotels Resorts And Affiliates 1999 - 2001Courtyard By Marriott Jensen Beach And Holiday Inn Port St. Lucie, FlLed all areas of business related to Finance, Legal, Technology and Human Resources for Marriott Courtyard Jensen Beach and Holiday Inn Port St. Lucie, delivering all responsibilities timely and accurately. Managed all financial planning, reporting and related processes in alignment with organization policies. Developed new processes to support teams and financial processes, while also developing data feeds to create ongoing forecasting tools.
Frequently Asked Questions about Amy Reed
What company does Amy Reed work for?
Amy Reed works for Elevate Travel Solutions
What is Amy Reed's role at the current company?
Amy Reed's current role is Founder and Principal Consultant.
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