Amy Vaughan Email and Phone Number

Marketing & Campaign Planning: Working with Sales & Marketing Director to create a high-level marketing strategy and building a detailed marketing plan with deliverables to achieve lead generation targets across all territories (currently split by UK, US & ROW)Reporting: Develop and maintain monthly reporting on all marketing channels to improve lead effectiveness, return on investment and sales for all territories.Team management: Working closely and managing a team of 3 to ensure marketing plan & all design elements are delivered to ensure lead generation targets are achieved each month.Content management: Responsible for copywriting search optimised website content, product collateral, award entries and email campaigns.Event management: Coordinate and manage Avantis’ worldwide exhibitions.Skills gained: Team management, time management, creative thinking, campaign planning, reporting, event management, attention to detail, CRM (Zoho) knowledge.

Marketing planning & strategy: Working with the Sales Director and Head of Lead Generation to coordinate high-level marketing plans (including new product launches) and determining deliverables to accelerate lead generation across all markets.Reporting & budget management: Develop and maintain weekly and monthly reporting on all marketing channels and campaigns to improve lead effectiveness, return on investment and increase sales. Sole responsibility for creating and managing global marketing budget spend.Third-party agency & team management: Manage and own relationships with SEO, PPC, PR and video agencies to ensure consistent brand messaging and deliver effective campaigns to improve brand awareness and lead generation across all territories. Working closely and managing remotely a team of 4 (based in the UK and the US) to execute and approve territory marketing plans worldwide to improve lead generation year-on-year.Content management: Responsible for copywriting website content and product collateral including product pages, blogs, success stories and brochures. Own creation and management of all EMEA email campaigns and channel partner communications, working closely with sales team to ensure messaging is relevant and generate quality leads. Brand management:Working with the Graphic Designer to develop Impero's brand worldwide, coordinate and communicating this internally and externally to improve brand awareness and recognition. Skills gained: Team management, time management, creative thinking, copywriting & proficiency on WordPress, reporting, attention to detail, comprehensive CRM (Microsoft Dynamics) knowledge.

Campaign management: Responsible for creation and management of email campaigns for various territories including U.K., U.S., Rest of World and existing customers, working closely with the relevant sales team to produce relevant messaging to generate leads. Content management: Contribute to the research and writing of blogs in response to the latest EdTech and educational news and trends for our U.K. and U.S. websites. Creating interactive content such as quizzes to improve interaction with email campaigns. Responsible for conducting case studies with English speaking customers worldwide. Events management: Organising and collaborating our attendance at exhibitions and conferences across the world. Responsible for people management, coordinating and planning with stand builders, purchasing equipment needed, shipping, travel requirements and lead processing. Social media management: Scheduling and management of all social media, including Facebook, LinkedIn and Twitter to our increase online presence worldwide. Skills gained: Comprehension of Microsoft Dynamics, attention to detail, time management, communication, reporting, English Language and organisation.

Assisting other members of the marketing team, including dealing with website incoming requests, Google Analytics, data cleaning, blog writing, assisting with campaigns and other ad-hoc jobs.Skills gained: Time management, attention to detail, communication, English Language, reporting, organisation, researching.

Serving and advising customers about shoe purchases, as well as making sure the shop floor was neatly organised. Skills gained: Customer service, communication, organisation, teamwork.