Amy Yu Email and Phone Number

Leading the team to achieve sales target of non-memory products including SOC, CIS, DDI, NFC, PMIC, etc. at Lenovo, Xiaomi, BOE, HKC and others NC customers.

- Develop sales and go-to-market strategy to grow Samsung IoT business in China and hit the design-in/win and revenue target. - Develop and manage channel partners in China to approach mass market, leverage partner resource for a better customer coverage and increase sales. - Identify local ecosystem partners and drive collaboration to enable an attractive and competitive solution package.- Collect competition information and customer requirements to influence product strategy and planning.- Manage FAE team to develop IoT customers, drive design-in and design-win and achieve sales goal.

Develop and implement regional marketing strategy to achieve the business target and must-win target.- Focused application areas: trusted computing (PC, server, router), mobile payment and mobile security (smart phone, tablet, wearables), device authentication (IoT devices, anti-counterfeiting).- Analyze market potential and application trend, identify market opportunities, focused customers and business model, co-work with HQ and sales team to develop the regional business plan.- Create value proposition and develop go-to-market package to address customer and market opportunities.- Co-work with Marcom team to drive market awareness and acceptance.- Market research and competitive analysis.Business development to execute the strategy to achieve the target.- Strategize and execute account development plan. Focused customer: Lenovo, Huawei, Midea, Haier, others include Xiaomi, Gree, Hisense, design houses, ecosystem partners and channel customers.- Build and maintain relationship with decision maker and key influencer at focused accounts, manage the collaboration cross-function and cross-PL to secure the key customer win.- Identify and understand customer needs, create customer specified proposal. Feedback and work with product line to influence product plan to meet local market requirement.- Operational product support including response to RFI/RFQ, supply coordination, customer contract. - Develop, communicate and manage distributor program for demand creation.Key achievements:- Hit regional revenue goal and achieved share and revenue growth three years in a row.- Won back TPM business at Lenovo ThinkPad. Share grew from 0 to major share and revenue reached to 5M$ a year in two years. Breakthrough TPM business at Huawei for router and server application.- Built up the momentum of eSE business in China with business-win/design-win at three top China handset markers.- Achieved design-in at one of the top two China home appliance makers.

- Drive execution of product group strategy to achieve the business target. Work with sales team to develop sales program of product mix, pricing, marketing fund, etc. to close cycle deal with respective OEMs.- Develop and communicate product strategy and proposal to secure enough design-wins and penetrate new opportunities, achieved client business and share growth at strategic OEMs. - Communicate product roadmap, marketing program, deliveries plan and business strategy to sales team and customers.- Identify customer requirements to ensure client technologies are prioritized with appropriate trade-offs.- Market analysis and competitive analysis to facilitate the product strategy and customer strategy decision.

- Secure key platform (CPU and Chipset) design-wins and expanded AMD based platform portfolio at Lenovo. Coordinate engineering resource to achieve time-to-market target with Lenovo. Successfully won multiple design-wins including - Proposed and won first low power BGA platform in mainstream traditional notebook segment which offered an optimized performance per watt and cost performance. - Won first all-in-one consumer PC using low power desktop platform that helped customer minimize supply risk and optimize cost performance. - Breakthrough at Lenovo consumer notebook business and Lenovo M series and all-in-one ThinkCentre desktop.- Identify design-in opportunities at Lenovo desktop, notebook and server. Collaborate with sales, marketing, technical team and lead to provide platform planning/design proposal.- Build and maintain relationship with product marketing and development team. Coverage on procurement team and executives.- Handle roadmap updates and product communication with customer.

- Take care of customers in North China and LIPC, coordinate support to Lenovo related projects at Lenovo and its ODMs in APAC.- Maintain customer relationship, respond to customer's technical requests, collect customer information to identify design-in opportunities. Track and push customer qualification. Achieved design-in at Lenovo, Inspur, Sugon, Motorola.- Coordinate with CSE and on-site support for customer technical issue and failure analysis.

- Plan promotion and marketing activities.- Sales training and competitive analysis.

Account Support Specialist (2003-2004) Notebook Division - Bidding supports and management with quotation, product proposal, internal coordination.- Plan strategy and program to drive commercial sales.- Product training for sales and channels.Validation Supervisor (1999-2003) Notebook Division - Project management and product verification to achieve the production target.- Investigate key component technology to provide key component recommendation to product planning, system development and sourcing team and continuously improve internal qualification specification and process.