Ana Heleno

Ana Heleno Email and Phone Number

Head of Market and Portfolio Strategy @ Nova School of Business and Economics
Lisbon, PT
Ana Heleno's Location
Lisbon, Lisbon, Portugal, Portugal
Ana Heleno's Contact Details

Ana Heleno work email

Ana Heleno personal email

About Ana Heleno

Business Management Director with international experience and +10 years solid track record in leading cross-functional teams and driving strategic growth in the FMCG industry. Focused on business strategy, portfolio management, P&L management and go-to-market strategy. Skilled in strategy, marketing and leadership with sales experience. I have consolidated experience detecting, managing and developing talent to maximize potential and results. My passion for leadership development led me to become a Certified Leaderhsip & Executive Coach, by the International Coaching Federation. I am a feminist, a mountain lover and avid-traveler. Volunteering has been a part of my life since a young age and I am driven by making a positive impact both within organizations and in society in areas such as education, gender equality and mental health.

Ana Heleno's Current Company Details
Nova School of Business and Economics

Nova School Of Business And Economics

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Head of Market and Portfolio Strategy
Lisbon, PT
Ana Heleno Work Experience Details
  • Nova School Of Business And Economics
    Head Of Market And Portfolio Strategy
    Nova School Of Business And Economics
    Lisbon, Pt
  • Nova School Of Business And Economics
    Head Of Market & Portfolio Strategy
    Nova School Of Business And Economics Nov 2023 - Present
  • Autônomo
    Certified Leadership & Executive Coach
    Autônomo Dec 2018 - Present
    ICF Coach (ACC) with more than 150 hours of Executive Coaching Practice. Skilled in leadership development; women leadership; employee engagement; effective time management and influence & high stake conversations.
  • L'Oréal
    Career Break
    L'Oréal Sep 2022 - Aug 2023
    Sabbatical leave given by the company.Solo travelling in central and south america, focusing on self-development, hiking and connecting with different cultures. Learning about resilience, self-worth, acceptance and enjoying the journey.Finishing my coaching certification with ICF and developing my coaching practice.
  • L'Oréal
    Senior Key Account Manager (Mission)
    L'Oréal Jul 2021 - Sep 2022
    Italy
    - Accountable for the sell in and gross to net management of one of the top clients.- Identification of key strategic opportunities for top line growth and valorization through: 1/product mix management; 2/promotional strategy; 3/accurate sales forecast.- Negotiation: promotional plan, launch model, go to market activities.- Best practice on customer management, being rated as the #1 supplier by the client (advantage report)
  • L'Oréal
    Brand Business Leader | Marketing Director Hair & Suncare Categories - Garnier
    L'Oréal Feb 2019 - Jun 2021
    Italy
    - Responsible for P&L management, top line and sell out growth of a portfolio of Garnier Brands, accounting for 90M€ turnover (70% of Garnier Italy business).- Definition of strategic growth opportunities, focusing on: 1/consumer and market trends; 2/portfolio management; 3/media strategy; 4/go to market strategy; 5/launch planning.- Developing a team of 10 talented individuals and responsibilty for cross-leadership of different functions, including: finance; business development; trade… Show more - Responsible for P&L management, top line and sell out growth of a portfolio of Garnier Brands, accounting for 90M€ turnover (70% of Garnier Italy business).- Definition of strategic growth opportunities, focusing on: 1/consumer and market trends; 2/portfolio management; 3/media strategy; 4/go to market strategy; 5/launch planning.- Developing a team of 10 talented individuals and responsibilty for cross-leadership of different functions, including: finance; business development; trade marketing; supply/demand.- Definition of media strategy and budget to achieve record media ROI through digitalization.- Achievement of the highest growth of the past 5 years for haircare Garnier brands both in financial KPIs and market share, making Italy a best practice for European countries. Show less
  • L'Oréal
    Marketing Manager
    L'Oréal Oct 2016 - Feb 2019
    Portugal
    -Responsible for the marketing strategy, sell out and marketing budget management of 2 categories and 3 brands. -People management: four direct reports. -Responsible for target, pricing and portfolio management. Media planning and budget management.- Achievement of historical market share results: first time leadership for L’Oreal Paris brand and leadership in the cleansing segment for Garnier.
  • L'Oréal
    Brand Manager - Skin Care L'Oréal Paris
    L'Oréal Jul 2014 - Oct 2016
    Portugal
    - Consolidated operational marketing experience: local photo shootings; media planning; digital strategy and integrated marketing campaigns.- Creation of local creative communication concepts, based on strong consumer insights.- Analytical work: monthly market analysis; shopper kpis analysis (Kantar Panel); monthly sales predictions and budget control.
  • L'Oréal
    Assistant Brand Manager - Sun Care And Skin Care L'Oréal Paris
    L'Oréal Sep 2013 - Jun 2014
    Portugal
  • Nova School Of Business And Economics
    Teaching Assistant
    Nova School Of Business And Economics Feb 2013 - Jan 2014
    Grading of marketing case studies for the master courses: “Marketing in a Dynamic World” and “Marketing Planning”. Managing case studies’ discussions and clarifying students’ doubt (100 students per semester).
  • Elec3City
    Account Servicing / Planning Department
    Elec3City Mar 2010 - Jun 2011
    Management of advertising and brand activation projects within the Health Sector.Project management: managing priorities and working with different agency's departments.

Ana Heleno Skills

Leadership Marketing Management Media Strategy Marketing Global Sales Forecasting Pesquisa De Mercado Retail Market Planning Business Development Business Analysis Market Research Negotiation Team Management Team Leadership Digital Marketing Integrated Marketing Strategy Sales Management Talent Management Microsoft Office P&l Management Marketing Leadership Development Cross Functional Team Leadership Go To Market Strategy Customer Service Market Analysis Business Strategy Coaching Executivo Management Coaching Marketing Communications Public Relations Fast Moving Consumer Goods B2c Marketing Brand Management Marketing Strategy Marketing Integrado Coaching De Desenvolvimento De Carreira Sales Analysis Marketing Research

Ana Heleno Education Details

Frequently Asked Questions about Ana Heleno

What company does Ana Heleno work for?

Ana Heleno works for Nova School Of Business And Economics

What is Ana Heleno's role at the current company?

Ana Heleno's current role is Head of Market and Portfolio Strategy.

What is Ana Heleno's email address?

Ana Heleno's email address is an****@****ail.com

What schools did Ana Heleno attend?

Ana Heleno attended Nova School Of Business And Economics, Center For Executive Coaching, International Coaching Community, Universidade Do Porto.

What are some of Ana Heleno's interests?

Ana Heleno has interest in Poverty Alleviation, Children, Education.

What skills is Ana Heleno known for?

Ana Heleno has skills like Leadership, Marketing Management, Media Strategy, Marketing Global, Sales Forecasting, Pesquisa De Mercado, Retail, Market Planning, Business Development, Business Analysis, Market Research, Negotiation.

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