Ana-Maria Bejan Email and Phone Number

• Portfolio management for supplements, medical devices and OTCs (managing 66% of the total no. of company products). Most known products in my portfolio: Meteospasmyl, Pepsane and Marimer.• Leading and developing the marketing strategy for all the products in the portfolio.• Analyzing opportunities and leading the launching of new products to the market: a new product for Marimer brand, a hand sanitizer.• Developing local promotional and communication materials. Overseeing the online marketing campaigns and art and graphic creations.• Working closely with the sales team in order to ensure an aligned approach, effective communication and all the necessary marketing support to enable them to sell the products. • Delivering product trainings for medical sales representatives.• Planning and managing the annual budget for key marketing activities. Preparing short-term and long-term product sales forecasts; special reports and analysis for the management.• Conducting brand reviews, analyzing and monitoring product performance in order to identify improvement opportunities.

• Managing the activity of RODOCAR online shops (www.TrusaSanitara.ro and www.pubele-gunoi.ro).• Developing the marketing, brand and retail strategy. Developing, implementing and supervising the communication activities. Working with the advertising agency CANOPY.• Acquiring new clients by Google advertising, networking and cold calls.• Building relationship with the new and old clients.• Marketing & retail budgets management.• Contract negotiation and controlling.• Increasing the company turnover.

• Coordinated and supervised the Valentini Bianco shops. • Developed the marketing, brand and retail strategy. Developed the brand and tactical campaigns for Valentini Bianco.• Coordinated the retail team (16 shop assistants). • Developed, implemented and supervised the communication activities. • Marketing & retail budgets management. • Contract negotiation and controlling. • Coordinated the on-line project www.eviahome.ro.Results: Increased the sales with 20% in this period with big crisis. Increased the margin from 50% to more than 100%.

• Developed the marketing strategy and the brand strategy for Cometex’s brands, www.WeekendManiac.ro and Rodocar SRL.• Developed the tactical campaigns for Aurora Shopping Mall, Bucovina Shopping Center and Nada Florilor.• Developed and supervised D'Aucy research for Romanian market.• Developed, implemented and supervised the communication activities.• Managed the marketing budgets.• Contract negotiation and controlling.• Coordinated for Cometex the PR, media, outdoor, web, and DTP teams within the projects.• Supervised and controlled of the activities undertaken with the advertising agencies.• Developed a successful campaign for Aurora Shopping Mall.

• Developed the marketing strategy and the brand strategy.• Developed the brand and tactical campaigns for Aurora Shopping Mall, Brasov Mall, Bucovina Shopping Center and Nada Florilor. • Developed, implemented and supervised the communication activities.• Managed the marketing budgets.• Contract negotiation and controlling. • Coordinated the PR, media, outdoor, web, DTP teams within the projects.• Supervised and controlled of the activities undertaken with the advertising agencies.• Developed of the brand concept and strategy for Aurora Shopping Mall with the world leader in branding, LANDOR.• Started a project which will develop a network of outdoor exposure means.

• Developed the marketing and brand strategy. Developed the brand and tactical campaigns.• Coordinated the PR, media, outdoor, web, DTP and purchasing teams within the projects. • Developed the monthly special offer leaflet. • Developed, implemented and supervised the communication activities.• Developed and supervised the implementation of ATL- BTL, in-store communication, in agreement with the generated marketing projects. Coordinated over 20 press conferences and special events.• Managed and controlled the marketing budgets. • Contract negotiation and controlling.• Created a new brand, Digit’Up with the world branding leader, LANDOR. • Successful coordination of the whole communication process for the Digit’Up stores chain.• Coordinated the on-line project www.digitup.ro .• Opened 13 Digit’Up stores.• Created Altex Digital Brand. • Opened 8 Altex Digital stores.• Active involvement in maintaining the market share and of the leader position of Altex.• Increased the number of clients and the customer loyalty.• Successful coordination of projects with marketing budgets of over 250.000 euro.• Coordinated the „ Retail &Marketing – Altex stores” workshop.