Ana Sofia Brito Email & Phone Number

Lisbon, Portugal

Managing a Global Content Studio that supports with Digital Communication Nestlé Nutrition Brands such as NAN, GERBER, CERELAC, MATERNA throughout several touchpoints of the ecosystem that support parents, from preconception to preschool in several platforms such as web, social media, display, eRetailers, influencers, with focus on the insights and data that support content creation. Part of eBusiness and Communications of Nestlé Nutrition Global Team.

Lisbon Area, Portugal

Responsible for a regional Content Studio that serves Europe region since 2022, and until 2021 EMENA Region (Europe, Middle East & North Africa) for the Category of Infant Nutrition. Creation of contents for the digital journey of 'new parents' target audience in several touchpoints (web and social media). Champion for the Nestlé Baby & me service brand and working with the product brands NAN, CERELAC, GERBER, NATURNES, LITTLE STEPS. Part of Zone Europe Infant Nutrition eBusiness Team.

Lisbon Area, Portugal

Responsible for Nestlé Infant Nutrition CRM Program in Portugal and Spain, managing an Iberian team. Consumer Engagement activities based on a multiplatform program (Web, Social Media, Youtube, Mobile, Direct Mail, Events, Influencers), supporting brands as Cerelac, Nan, Yogolino, Naturnes Bio, Nestlé Junior. Champion for the Service Brand and Nutrition Program 'Start Healthy, Stay Healthy'. Member of the Infant Nutrition CRM Council for Zone EMENA.

Barcelona Area, Spain

Nestlé Infant Nutrition Spain. Responsible for Consumer Engagement activities running a relationship program in its several touchpoints: Web, Facebook, Youtube, Mobile, Direct Mail, Events. Redefinition of strategy towards a more efficient and impactful program, supporting all Infant Nutrition product brands.

Lisbon Area, Portugal

Consumer Relationship Marketing Manager. Responsible for Nestlé multibrand consumer website and for the Corporate Relationship Program. In charge of the communication for registered users, via email, for website contents and for Facebook page. Working with several Nestlé Brands: Purina, Fitness, Chocapic, Nescafé, Sical, Buondi, Maggi, Buitoni, Nestum, Nestlé Chocolates, among others.

Lisbon Area, Portugal

Consumer Relationship Marketing Manager. Responsible for the communication of Infant Nutrition Category (CRM Program, Website, Events Organization)Experience as Brand Manager for the range of Meals & Drinks, Infant Nutrition Nestlé (Meals and Fruits Jars, Yogolino, Frutíssima).

- Database Marketing /Information Technologies (IT): Strategy and follow up of relational marketing campaigns. Responsible for data operators team.- Webmastering, contents for websitesAgency clients: multinationals leaders in FMCG (personal care, cosmetics), automobile manufacturers, retail chains, editorial groups.

CTT - National Postal Company. Entry to the company as winner of the 3rd edition of the contest “Universidades em Directo” promoted by CTT and APPM (Portuguese Association of Marketing Professionals) for the best Relational Marketing Strategy- Marketing and Product Manager Assistant

- Internship in Public Relations: press and media relations, institutional communciation, production of promotional material, events organization.Câmara Municipal de Oeiras- Oeiras Town Hall

Licenciatura, Ciências Da Comunicação / Sciences Of Communication

- Degree in Sciences of Communication (area of specialization: Marketing, Advertising and Public Relations)

Post Graduation, Marketing

MIR 3ª Edição- Programa de Marketing e Inovação para a Distribuição e Retalho / Marketing and Innovation in Retail. Post Graduation Program