Ana Adad Email & Phone Number

Brazil

Brasil

CMO as a Service

Brazil

This group aims to increase the participation of women in Boards & Committees. It is formed by women who are trained in board membership.

Brasilia, Brazil

CNI Advisor on the CNIC | National Committee for Cultural Incentives |

Report: Superintendence and PresidencyManaged a team of 125 employees, with 10 leaders, of which 6 reported directly to me.Fully internalized Marketing and Communication structure.Organized units:Press Office, management of social networks (530 profiles), websites and microsites (approximately 1,500), content and video creation, e-commerce project, online and offline media, lead management, engagement, conversion, and digital creation team.Event Management:Responsible for creating concepts, experiences, organization, execution, and catering of events at the Industry Campus.Sesi Culture Management:Focus on cultural diffusion in the state of Paraná and management of 8 cultural spaces.Interface with Stakeholders:Broad interaction with various groups, including internal managers, students, parents, teachers, doctors, customer service teams, researchers, technicians, and consultancy professionals in various areas.Mission:To communicate the services of the Sesi, Senai, IEL, and Fiep houses, promoting the development of the industrial sectors in Paraná, strengthening the image and accessibility of the Federation's services to industries of all sizes.Success Case:Project: Management Plan Report 2019-2023.Challenge: To develop an innovative version of the Management Plan in 72 days, after a two-year pause due to the pandemic.Strategy: Transfer part of the Creation unit to the Superintendence Office, development of methodology for collecting materials and testimonials.Results: Creation of an interactive and dynamic report, different from previous versions, with the inclusion of videos via QRCode.Link: Management Report 2019-2023 - https://www.sistemafiep.org.br/relatorio-da-gestao-2019-2023/

Curitiba, Brazil

I was part of the founding of Conscious Capitalism in Paraná. We exist to help transform the way investments and businesses are conducted in Brazil, multiplying the pillars that lead to more humane, ethical, and sustainable management, in order to reduce inequality. Being part of this Council for 18 months allowed me to contribute to the structuring and governance of the branch, helping in the consolidation of the Council's role in our society.

Curitiba, Brazil

Reporting to: Sales & Marketing BoardManaged a team of 10 people, with 4 reporting directly to me, in the areas of Product Supervision, Trade Supervision, Communication Supervision (External and Internal), and Market Intelligence.Stakeholder Interface:- Personal service to architects, designers, and carpenters.- Forest area suppliers served by the technical team of the Forestry Division.- Responsible for monitoring press tests in strategic partners for the development of new products.- Service to suppliers and partners at international fairs, in partnership with the Commercial team.- Routine service to specialized furniture industries for discussions about trends and product development.- Service to Foreign Clients and development of specific catalogs.- Responsible for attending to HR for internal communication and implementation of the employee relationship APP.Daily Activities:Customer loyalty, resellers, partners, and professionals in the wood sector, through marketing actions, differentiated brand experiences, creation of sales channels, proprietary content, catalogs, and personalized service.Success Story:Project: Repositioning of the Berneck brand, from the development of a new visual identity to the point of sale.Challenge: Modernizing the brand and spaces in resellers, facing the pandemic and raw material challenges.Solution: Creation of an Omnichannel space concept, brand interaction with main clients, digitization of the collections archive, and development of modular displays for exhibition.Duration: 18 months.Result: Equalization of the brand image at all sales points in Brazil.

São Paulo, Brazil

Part of the Innovation Advisor Training program.

Curitiba, Brazil

Business School of PUC-PR, postgraduate courses. Teaching modules on Merchandising, Point of Sale Projects, Marketing, Communication, and Innovation.

Curitiba, Brazil

I led the restructuring of Marketing and CRM in Brazil. Ajover Darnel is a global leader in the Plastics sector, a Colombian family business. I led the teams responsible for Market Intelligence and Commercial Support with Direct Sales and Distributors, Communication, Trade Marketing, and the Mapping and redesign of complaint processes, Returns, and Registrations. Evaluation of new products for the national market and analysis of the viability of importation, strategy for lead generation, structuring of a telemarketing route for service to small retail.

Curitiba E Região, Brasil

Consultancy and brand development for individuals and companies.

Brazil

I led the Trade Marketing team for Soda in projects with the brands to gain share volume and share value. Along with the Nielsen channels team (Bar, Trad, AS 1-4 E as 5+ and Key Accounts like Carrefour, Grupo Pão de Açúcar, McDonald's, etc.) and Market Intelligence, we translated Coca-Cola Company Brazil's strategies into tactical developments for the commercial team, in 108 channels mapped according to consumption occasions to obtain the best performance and profitability in the mix. I led the launch of strategic packaging for regional gains such as mini-pet to control markup in trade and LS (Litter Size) with projects to encourage Social Entrepreneurship in Class C (Affordability) aimed at balancing society and gaining value for the brands. Through BSC (Balanced Score Card), the Marketing team unfolded brand experience projects to increase the profitability of the mix and guided commercial teams. I led marketing themes in the S&OP (Sales and Operation Planning) committee with the goal of connecting the volume objectives of clients to production and logistics to reduce exchanges and expiries through Communication and weekly exchanges that united teams from all areas for the exchange of best actions and results. I was part of the construction of Coca-Cola's legacies in the 2010 World Cup by immersing with FIFA and the South African team for learnings to be applied in Brazil. Working in the Coca-Cola System gave me a vision of building a brand with value, Branding, and a vision of balance between profit and responsibility for product turnover. A deep knowledge of immediate and future consumer behavior, building legacies alongside brand building, and advanced negotiation skills. Already in 2008, we were building the brand digitally, in and outbound, valuing relationship strategies (Growth), providing a broad view of customer retention for generating recurring revenue.

Curitiba, Brazil

I led the Trade Marketing team of Kaiser Brewery (marketing, sales, and profitability of the Franchise), where I was responsible for developing and implementing marketing plans, assessing brand attributes and market share, price & package strategy by channel, and managing regional and national Key Accounts (KAs), as well as the On Premise channel (nightclubs, shows, events, etc.) for brands like Heineken, Kaiser Summer, Sol, and Bavaria. In the Non-Carbonated line, I was part of the acquisition by Coca-Cola Company of brands such as Matte Leão, Sucos Mais, etc., in a plan to increase the share of immediate and future consumption. Through squads and market analysis, we worked on introducing the portfolio in strategic channels.

Curitiba, Brazil

In my role as the Premium Beer Manager in the South, I led marketing plans for new sales channels to avoid cannibalizing the portfolio. We developed brands and brand rituals for beers such as Bohemia, Original, Carlsberg Draft, Brahma Draft, Miller Beer, and others. Collaborating with commercial and marketing managers from SC, PR, and RS, we crafted merchandising campaigns for key sales channels (supermarkets, bars, bakeries, and convenience stores) and consumption rituals at the points of sale, installation of special refrigerators, and proprietary events for the brands (Miller Time & Blues, Skol Beats, Skol Rock, etc.). Ambev provided me with my first leadership role, where I gained knowledge in product and portfolio management with profitability, and commercial performance with daily management of KPIs (Key Performance Indicators) for potential abrupt route changes. I developed a sense of urgency and business ownership.

Programa De Desenvolvimento De Conselheiros, Conselho De Administração, 106 Horas

Registro 09605 livro 202001 folha 181

Conselheira Social Certificada

Conselheira De Inovação Certificada, Inovação - Conselho, 60 Horas Aula E 40 Horas Board Real Practice

Masterclass Governança & Nova Economia, Administração E Negócios, 50 Horas

Luxury Market Gba, Luxury Market In Brazil, 118 Horas/Aula

Business Management Mba In Company - Coca-Cola, Business And Economy, 375 Horas/Aula

Business Management Mba, Business And Economy, 420 Horas/Aula

Marketing Specialist, Marketing, 360 Horas /Aula

Communication | Publicity & Advertising, Communication, Registro Ministério Educação 36252

Programa De Desenvolvimento De Lideres Coach, 120 Horas