Anabelle Smith Email & Phone Number

Boston, Massachusetts, Us

Andover, Ma, Ma, Us

Andover, Ma, Ma, Us

As Director of Demand Generation, I am responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs include outreach to our existing database through marketing automation; net new lead generation through events, content syndication, and alliances marketing; and optimizing the use of our website as a lead generation channel through SEO and chatbot marketing. I'm a Martech dynamo covering a robust stack: Salesforce, Pardot, Outreach, Drift, Zoominfo, and more!• Promoted to the role of Director of Demand Generation to lead the organization's efforts in driving lead generation, customer acquisition, and revenue growth• Develop and execute comprehensive demand generation strategies, encompassing digital marketing, content marketing, lead nurturing, and marketing automation• Collaborate closely with sales teams to ensure alignment between marketing initiatives and sales goals, optimizing lead quality and conversion rates• Manage a team of demand generation professionals, fostering their growth and development to achieve departmental objectives• Implement data-driven marketing techniques, continuously analyzing campaign performance and leveraging insights for ongoing optimization• Oversee budget allocation and resource management to maximize the impact of demand generation initiatives while adhering to financial guidelines• Maintain a deep understanding of industry trends, customer behavior, and emerging technologies to inform and adapt demand generation strategies accordingly

Andover, Ma, Ma, Us

• Elevated to the position of Director of Alliances Marketing based on demonstrated leadership and excellence in the Senior Marketing Manager of Alliances role• Provide strategic direction and leadership for the Alliances Marketing team, overseeing the development and execution of marketing strategies, partnerships, and initiatives• Collaborate closely with senior executives, product management, sales, and cross-functional teams to align alliance strategies with overarching business goals• Drive the growth and management of strategic partner relationships, fostering collaboration through co-marketing programs, joint initiatives, and alliance development• Lead efforts to expand the partner ecosystem, identifying and onboarding key partners to enhance the organization's market reach and influence• Continuously analyze market dynamics, competitive landscape, and partner requirements to adapt marketing strategies for optimal relevance and impact• Manage a team of marketing professionals, guiding their professional development and ensuring the alignment of their efforts with organizational objectives• Oversee budgets, financial resources, and marketing development funds (MDF) to ensure efficient resource allocation and cost-effective campaign execution• Maintain certifications and technical expertise in relevant areas to inform strategic decision-making and support effective partner engagement

Andover, Ma, Ma, Us

As the first Sr. Marketing Manager of Alliances at Navisite, I spearheaded the Alliances Marketing Strategy development with a growing partner ecosystem. In my role, I created, managed, and executed marketing strategies, enablement materials, and go-to-market initiatives for our partners to drive awareness, demand, and pipeline. • Obtained an AWS Cloud Practitioner and AZ-900 certifications to enhance technical expertise, enabling targeted messaging and collaboration with cross-functional teams• Developed and managed co-marketing programs, including joint webinars, events, and campaigns, to strengthen collaborative partnerships and expand audience reach• Continuously monitored partner marketing performance, utilizing data-driven insights to optimize campaigns and identify growth opportunities• Managed marketing development funds (MDF) while ensuring alignment with budgetary constraints for effective resource allocation• Maintained a deep understanding of industry trends, competitive landscape, and partner requirements to ensure the relevance and effectiveness of marketing efforts• Successfully expanded the Alliances Marketing team from a solo endeavor to a cohesive unit, promoting collaboration and increasing productivity.

Palm City, Fl, Us

Worked closely with the VP of Demand Generation and Operations to strategize and meet aggressive targets. • Owned the lead management process from lead capture to follow-up• Tracked funnel marketing metrics and provided recommendations on programs and campaigns • Plan and execute multi-touch, outbound, and inbound marketing programs to increase brand awareness and exceed company-wide growth goals• Optimized lead lifecycle management processes, including lead stages and lead hand-off process to ensure prospects are continually moving through the funnel • Identified and vetted data sources for list acquisitions • Tested, optimized, and iterated on the lead generation workflow and process• Managed agency and contractor relationships, expectations, and budgets• Measured, analyzed, and reported campaign performance and delivered monthly campaign performance briefs to the VP of Demand Generation and Operations• Used automation to improve process and productivity and make recommendations to support an organization scaling at a rapid pace• Expanded our distribution footprint beyond owned channels, including blog, email, and social media, through creative testing and experimentation• Maintained and expanded our database of prospects

Palm City, Fl, Us

My goal was to provide unique and memorable client and prospect event experiences while simultaneously moving and shaking our pipeline through trade shows, pipeline acceleration events, meetings, a Customer Summit, workgroups, etc. I focused on tracking and measuring incoming leads to provide accurate campaign analysis and event ROI.• Manage the day-to-day planning and execution of 35+ trade shows, industry conferences, sponsorships, and client-facing events• Collaborate with the marketing and sales teams to develop large and small-scale event plans that contribute to Optima’s growth and brand awareness• Create a calendar and budget for all tradeshows and events and present them to the Chief Revenue Officer and VP of Marketing for approval• Develop and execute scalable lead management processes, campaign analysis, and pre and post-show event marketing strategies• Generate ideas to support the advancement of the Optima brand at events• Coordinate and manage the logistics and planning of trade shows and events, including booth setup, staffing, and vendor coordination, to ensure a successful and impactful presence in the market

Jupiter, Florida, Us

• Identified, developed, and evaluated marketing strategies based on knowledge of company objectives and market trends• Oversaw the creation of booth literature, sample items, etc.• Responsible for email marketing campaigns to promote upcoming surveys and trade shows• Responsible for managing and updating SportsMarketingSurveysUSA.com advertising our upcoming trade show• Identified, developed, and evaluated marketing strategies based on knowledge of company objectives and market trends• Promoted brand awareness through SEO optimization and attractive web design• Monitor website metrics to foresee trends and keep tabs on traffic• Spearheaded the creation of blogs and social media content• Collaborated with advertising and promotion managers to promote products and services• Utilized Salesforce CRM as a platform for campaign management and analysis

At Locus Traxx Worldwide, I focused on an Integrated Marketing approach and utilizing CRM tools (Salesforce) to successfully measure marketing operations, planning, execution, and analytics across all channels: digital, social, and traditional media.Some of my responsibilities included: • Responsible for annual trade show budget of $1.5 million; consistently stayed within budget and eliminated unnecessary expenses• Oversaw the shipping of all trade show materials, including booths, graphics, displays, literature, sample items, etc.• Traveled to 3 to 4 trade shows and events annually. Identified and ordered show services• Oversaw set-up & teardown of booth and equipment• Identified venues for corporate events. Worked closely with facility contractors to ensure all orders were received; negotiated rates to fall within budgeted guidelines• Defined and managed critical timelines, identified deviations, and suggested potential solutions in a timely manner; ability to think on the fly and outside of the box to resolve unforeseen issues or conflicts• Worked with third-party exhibiting companies to design booth layouts tailored to specific shows ranging from 100 square feet to 1,500 square feet; proven track record for managing multiple shows simultaneously• Prepared promotional material, including copy and explainer videos for our products for sales aids, training materials, print, advertising, promotions, trade shows, and events• Responsible for locustraxx.com's website architecture, content marketing, SEO, and SEM strategy

Jupiter, Fl, Us

As a Marketing Account Manager at Red Spot Interactive, my primary responsibility was managing client marketing campaigns, managing the website launching process, and objectively measuring the success of diverse marketing affiliates. In addition, I drove our client's online presence through content strategy, link building, and keyword strategy to increase rankings on all major search networks. On a daily basis, my main focus relied on:• Recommended and implemented changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords• Track, report, and analyze website analytics, PPC initiatives, and campaigns• Develop and implement link-building strategy• Manage creative procurement and design process• Manage website, social media, TV, radio, print, PPC, and email marketing campaigns• Campaign analysis and optimization• Creating and evaluating return on investment reports for clients and their campaigns• Directly responsible for client upsells and renewals

Stuart, Florida, Us

• Grew customer base and surpassed 400+ signed agreements in a 7 month period, while tackling diverse projects to ensure account accuracy.• Leveraged social media to develop customer rapport resulting in new business valued at $30,000+ in revenues.• Identified and resolved potential issues to increase customer loyalty.• Limited attrition while providing effective customer solutions, responsive to customer needs and to ensure profitability. Saved 64% of accounts that were trying to cancel their CO2 service.• Communicated daily with restaurant owners, managers, and franchisees in order to identify potenial issues that would threaten account accuracy.

• Organized and executed sales and promotional displays at high traffic tennis events in Orange County, California• Created accounts for the four newly conceived lines of Vortex rackets through person to person marketing with local teaching professionals• Entered several local exhibitions using the rackets in order to gain further exposure for the line

Redondo Beach, Ca, Us

• Contacted existing clients to seek new opportunities within the athletic market.• Organized renewal programs to continually solicit referrals from existing clients while encouraging renewals for 100% of clients nearing contract expiration.• Implemented in-center, public and community relations, marketing and promotional programs. • Exceeded the center’s monthly goals in generating new athlete enrollment.

Herzogenaurach, De

• Implemented the annual marketing plan including the development of new cinema, billboard and print campaigns.• Created a strategy that would win the Costa Rican Soccer Team’s participation to wear PUMA during the 2005 FIFA World Cup in Germany. Costa Rica played Germany in the opening round which led to increased exposure for the brand.• Recruited and signed top athletes/personalities such as Roberto Kelly (former MLB Baseball Player and current first base coach for the San Francisco Giants) to wear PUMA.• Organized promotional activities such as product-release parties and autograph signings in retail stores.• Developed visual merchandising and point-of-sale displays for retail stores.• Created press releases and distributed them to appropriate contacts in the region.• Maintained a strict marketing budget to monitor all expenses and track promotional products and provide reports when needed.• Led sales training efforts specializing in footwear technology to PUMA store employees region-wide.• Created and edited graphics on Adobe Illustrator and Photoshop used for print media such as billboards, newspapers and magazines.• Served as a product spokeswoman at several product release parties and press events.

• Coordinated and implemented all marketing functions for the region.• Created marketing and sales strategies while leading sales training for new product releases.• Recruited and signed top tennis players in the region to wear and endorse products. For example, Jean-Julien Rojer, who has been ranked as hight as #13 in ATP (Association of Tennis Professionals) doubles ranking.• Product Line Manager for Footwear at NIKE.

Bachelor Of Arts, Communications And Marketing

Education record