Ana Moura Email & Phone Number

Richmond, British Columbia, Canada

Proficient in operating production equipment for Coca-Cola products, demonstrating expertise in manufacturing processes and quality standards.Maintained meticulous production records, showcasing strong attention to detail and documentation skills.Proactively set up and monitored machines to ensure optimal process conditions, underscoring precision and process-oriented thinking.Managed strict inventory records for raw materials, chemicals, and equipment, highlighting organizational abilities and inventory control expertise.Ensured product tracking, security, and transit procedures were compliant and accurate, emphasizing a commitment to quality control and adherence to Good Manufacturing Practices (GMP) and Good Production Practices

Belo Horizonte, Minas Gerais, Brazil

As the founder and general manager of Carrossel, a premier children's birthday party venue, I showcased strong managerial, administrative, process and financial skills. From brainstorming the company name to managing all the behind-the-scenes administrative magic, I led the way, 7 years in person and the last 2 remotely from Canada.Under my leadership, the company experienced a substantial 1,200% growth over nine years, generating an annual gross income of approximately R$1,800,000. I oversaw a team of 30+ people for each event, managing 10 direct employees to ensure seamless operations and an exceptional client experience. When needed, I was the go-to person to solve any possible issues and review the processes in order to make it better.My tenure was marked by a commitment to administrative excellence, strong managerial expertise, and a dedication to optimizing processes, all of which contributed to the company's impressive growth and reputation. I was also responsible for end-to-end customer service and sales processes, with a meticulous focus on event operations, from setup to execution, contributing to informed decision-making.Additionally, I played a vital role in managing our online presence, handling content creation for social media channels like Facebook and Instagram, while also managing the website and blog to maintain a cohesive and engaging digital footprint. Over nine fantastic years, we celebrated over 3,000 unforgettable parties!

Belo Horizonte, Minas Gerais, Brazil

Throughout my tenure as a Marketing Manager, my focus remained on strategic administration, sharp managerial decision-making, and the continuous optimization of processes, all of which were instrumental in driving significant successes for the organization.Strategic ManagementManagement of the annual business plan, sales forecasts, consumer events, promotions, market surveys, and the marketing budget for the entire state of Minas Gerais. This entailed end-to-end responsibility for crafting and executing the annual strategy, including resource allocation and event execution.I led a strategic repositioning of the beer category, which yielded an 18% increase in volume for the main package in 2008. This achievement represented the most substantial growth attained among all Coca-Cola bottlers in Brazil during that period.Strategic OptimizationA noteworthy achievement during my tenure was the development of the Twin Pack, an innovative packaging solution that resulted in an impressive 80% growth in the sales of our KUAT beverage brand. This packaging innovation evolved into a resounding national success, impacting sales across the entire country.I orchestrated strategic trade marketing activities and skillfully repositioned products and pricing for Coca-Cola in Superstores. These efforts led to a significant resurgence in market share, with a notable increase in volume (+10%), market share (+2.4 pp), and the enhancement of execution standards.

Belo Horizonte, Minas Gerais, Brazil

I specialized in the comprehensive planning and execution of trade marketing activities, including the orchestration of consumer events, strategic promotions, and the diligent management of market surveys. This also encompassed the meticulous oversight of the marketing budget in the state of Minas Gerais. My role extended to in-depth market analysis and the monitoring of key performance indicators, which played a pivotal role in facilitating informed decision-making. In essence, my responsibilities were driven by a commitment to efficient administration, adept managerial acumen, and a keen focus on process optimization, all of which contributed to the success of the company.

Belo Horizonte, Minas Gerais, Brazil

I provided crucial support to the marketing department by undertaking a variety of tasks that facilitate the planning, execution, and monitoring of marketing initiatives. I conducted market research and competitor analysis, assisting in the creation and distribution of marketing materials, and reporting on key performance metrics, ensuring marketing campaigns run smoothly, and offering administrative support to the team as needed.

Belo Horizonte, Minas Gerais, Brazil

In my role, I oversaw key administrative and managerial functions. This included defining the annual investment budget with a focus on Distributor and self-service customer actions. I also developed and implemented a Sales Forecast process that encompassed customer-level analysis and a macro-region perspective, involving the entire team.Additionally, I managed a team of around 12 employees, focusing on customized promotional actions and point-of-sale materials for product categories such as cookies, chocolates, candies, confectionery, Easter Eggs, and Panettone.One of my significant contributions was managing the hiring and training of temporary promoters and developing materials and actions aligned with the company's primary revenue drivers – Easter and Christmas, representing 70% of annual revenue. My role was characterized by efficient administration, effective management, and a process-driven approach, all contributing to the company's success.

Certificate, Business Administration And Management, General

Business Coaching Certificate

Certificate, Project Management

Postgraduate, Marketing

Bachelor'S Degree, Public Relations/Image Management

Second Degree, Computer And Information Sciences And Support Services