- Strategically optimized daily send volumes to maximize revenue potential, carefully balancing deliverability needs with client objectives for optimal outcomes.- Directed comprehensive monitoring and control of email marketing campaigns, delivering consistent, data-driven insights and reports to technology and sales teams for aligned, impactful action.- Conducted detailed HTML reviews and quality assurance, quickly identifying and resolving rendering issues across browsers and devices to ensure professional, high-quality email presentations.- Executed targeted A/B testing to refine email performance, resulting in notable improvements in open rates, click-through rates, and conversions by leveraging data-backed insights.- Led workflow optimization initiatives for Delivery and Sales teams, introducing automation tools and streamlining processes to enhance productivity, boost efficiency, and minimize error rates.- Collaborated closely with the tech team to proactively monitor blacklist statuses for domains and IPs, taking action to delist where needed to safeguard and enhance email reputation.- Maintained adherence to quality standards across all email campaigns, working with the Head of Operations and CEO to strategize and implement high-impact marketing plans.

- Recruitment of the UK Sales Manager, as well as her training- Coordination of the communication between the different agencies and advertisers in the UK- Plan and analysis of the email campaigns in the UK, FR and USA

- Managed the Email Marketing team, defining individual tasks, strategies, and setting daily, weekly, and monthly goals for team members and the team as a whole.- Developed and executed day-to-day campaign planning for various databases across IT, UK, FR, NL, BE, USA, and AU regions.- Ensured quality and compliance through conducting thorough QA of all newsletters, including checking links, impression pixels, tracking clicks/leads, and ensuring correct display across all devices and browsers, in adherence to industry best practices.- Expertly managed database and suppression lists, staying up-to-date on data protection regulations to ensure compliance with applicable laws in each country.- Analyzed post-campaign results and conducted A/B testing to optimize future email sendings, resulting in improved eCPM, CTR, CR, OR, and other metrics.- Collaborated closely with the IT and Sales Team, providing recommendations for campaign improvements and troubleshooting customer inquiries.- Communicated results to the Delivery team, translating data into actionable improvements to increase revenue generated.

- Account Management (IT, UK, FR, NL, AU and US advertisers): Manage daily contact with around 50 advertising agencies and clients, as well as the creative assets, building campaigns, implementing and testing tracking using Hasoffers. - Planning, Editing HTML and scheduling newsletters for IT, UK, FR, NL, AU and US databases using our in-house ESP: Hermes Delivery System.- Database management and suppression list update- Analysing results (eCPM, Open Rates, Click Through Rates…) and optimization of campaigns after shoots (Sender/Subject Tests, A/B Test, Segmentation..)- Transforming existing HTMLs to responsive design emails as well as solving rendering issues across different email clients using Litmus device and browser emulator.

- Account Managemet (mainly Spanish and Italian advertisers): Managing creative assets, building campaigns, implementing and testing tracking using CAKE.- Campaign set-up, html coding, quality assurance, testing and delivery.- Preparing and scheduling newsletters- Campaign analysis and optimization- Database management and suppression list update

- Psychological assistance and assesment via email, forum and phone to patients with eating disorders and their relatives.- Co-therapist on group sessions with patients suffering eating disorders.- Update of ADANER's website (news, upcoming courses...)- Managing ADANER's forum.

- Correction and Interpretation of Psychological Tests: 16-PF, MMPI-2, House-Tree-Person (HTP), WISC-IV, EMAV-2, d2.- Diagnosis and plan of therapy sessions of TDAH and different sexual disorder cases.- Monitoring cases of TDAH and learning disorders on children with the psychologist in charge.- Classification of bibliography used in therapy.