- Develop and implement comprehensive marketing strategies for both B2B and B2C segments.- Analyse market trends, customer behaviour, and competitor activity to identify growth opportunities.- Collaborate with cross-functional teams to ensure alignment with business goals.- Create high-quality presentations that effectively communicate marketing strategies and insights to internal and external stakeholders.- Utilise visual aids, data visualisation, and storytelling techniques to convey complex ideas.- Conduct in-depth data analysis to extract actionable insights from various sources.- Generate reports and dashboards to monitor marketing campaign performance and KPIs.- Stay up-to-date with industry trends, emerging technologies, and market dynamics.- Identify key opportunities for innovation and growth in the market.- Collaborate on lead generation strategies and campaign optimization.- Create and edit compelling content for social media channels and email marketing campaigns.- Ensure content aligns with brand guidelines and resonates with the target audience.

- Consistently deliver the highest level of customer service within a fast-paced environment.- Maintain, and train junior team members on best practice standards, processes and procedures. - Apply keen product knowledge and customer base knowledge to consistently deliver optimised results.

- Produced high-quality and engaging content tailored to the unique needs and preferences of clients' target audiences across different niches; including blog posts, articles, social media content, and more.- Utilised persuasive copywriting techniques to craft compelling content that resonates with readers and encouraged desired actions.- Developed and managed content calendars, ensuring consistent content creation and publication schedules. - Applied data analysis to identify optimal posting times and frequency.- Created, monitored, and optimised online advertising campaigns on platforms such as Google Ads, Facebook Ads, and TikTok Ads to maximise ROI and reach target audiences.- Improved clients' Google search rankings through on-page and off-page SEO strategies. - Conducted keyword research, optimised website content, and tracked performance using SEO tools.

- Oversaw Instagram account and YouTube channel, creating and scheduling content, engaging with followers, and tracking performance metrics.- Developed engaging blog posts and crafted multimedia content, including text, images, and videos.- Designed and maintained WordPress website, ensuring a user-friendly experience, and keeping content up-to-date.- Stayed informed about industry trends, competitor strategies, and emerging technologies, using research findings to guide content creation and social media strategies.- Created visually appealing designs using tools like Canva and Photoshop for social media, blog posts, and the website.- Developed and managed a content calendar to ensure timely content delivery, coordinating with team members to align content with marketing campaigns.- Edited videos using Adobe Premiere Pro, enhancing quality and engagement by adding graphics, effects, and captions as needed.