Ana Carolina Marcano, Mib Email & Phone Number

Westborough, MA, US

• Consult AWS GSI (Global Systems Integrator) partners on strategic marketing decisions to accelerate their marketing success with personalized guidance on go-to-market planning, execution, and reporting.Main activities.
• Plan, manage and support the execution of partner marketing plans and campaigns to help both AWS partners and AWS accomplish their goals.
• Support partners in the utilization of Marketing Development Fund (MDF) utilization and work with partners to plan MDF activities and monitor ROI.
• Connect partners with prefer third party agencies to track, measure and report results and ROI of marketing campaigns.
• Advocate for AWS partners and stakeholders to ensure access to the tools required and remove roadblocks to the execution of programs.
• Manage existing partner relationships ensuring the partners are informed, enabled and driving actions to grow while testing and learning to get the best results possible.Current partners: Capgemini and Accenture

Sunrise, FL, US

Boca Raton, Florida, US

• Designed and implemented omni-channel product / service strategic marketing plans, that are customer centric, to achieve short-term and long-term merchandising priorities to drive category financial goals. Collaborated.
• Contributed to the growth of Smart Home / Office category sales and market share, 30% and 3 points in first year; by developing a visual and communication strategy for retail channel and online based on insights and.
• Defined new outcome messaging strategy for business services that included advertising campaigns, website, and content development, based on relevant solutions inclusive of products and services focus on SMBs businesses.
• Partnered with new 3rd party vendors such as Canva, Taradel and Deluxe to launch and support company’s design services offerings.

Boca Raton, Florida, US

• Managed along with Sr. Category Merchant a $300M+ business that consisted of 17 departments for Technology products in B2B division.
• Increased revenue 5% by driving strong marketing promotions, negotiating funds with vendor partners, and promoting monetizing opportunities for both print and online vehicles.
• Created communication / promotional year calendar that integrated sales events, sales training events with product launches and product seasonality, for 3 main B2B verticals: Healthcare, Education, SMB, and.
• Improved customer satisfaction 10 points over 2 years by enhancing item set up processes, pricing strategy and content, for 2 contract sites: Businessofficedepot.com and Workplace.com.

Sunrise, Florida, US

• Product development, licensor relationship, sales support, and execution of Global strategic plans for 4 preschool brands and 2 girls brands. Business size approximately $20M.
• Implemented 3-5-year product road maps that included brand positioning, product concepts, pricing structure, packaging concepts and retail merchandising.
• Collaborated with Sales to plan and execute effective presentations for line reviews and trade shows.

Atlanta, GA, US

• Managed product line creation, brand budget, conducted market research, supervised production timetables, defined pricing; developed go-to-market strategies, promotional planning to achieve financial targets. Business.
• Led Oster sweet treats line launch at Walmart. Consumables were included for the first time, needed new packaging design, and innovative instruction manuals. This launch represented $450K in sales for first year.
• Introduced self-basting roaster ovens, warm feature and handles with lid rest; brought innovation to the category and gained the opportunity to continue in accounts like Walmart and Target.
• Created consumer-focused communication assets to enhance product / brand content for both Oster and Sunbeam, in the company sites as well as in channel partners.

Atlanta, GA, US

• Support management responsibility for product line profitability, business planning, promotional planning and achieving growth strategies, as well as to assist the creation of longer term strategic planning on product.
• Product Development: manage the creation of product packaging, instruction manuals, point of purchase materials and all brand collateral.
• Competitive category analysis and proposal of tactics to grow market share.
• Customer strategy: outline the product line/ for short-, mid- and long-term and as well as Line Review presentations.
• Digital Marketing: creation of all brand content to support Digital strategies: B2C, B2B and social media. Work with agencies to create consumer focus communication to enrich product/brand content and positioning.
• Costumer Services: update parts data base and parts pricing.

El Segundo, California, US

• Developed strategic 360 marketing plans for 7 Core Preschool product lines and for 4 licensing product lines. Managed individual marketing campaign budgets and met margin contribution objectives. Achieved total sales.
• Achieved 29% sales increase in preschool category sales in a 2-year period, which included the launch for Trio and the re-launch of Imaginext.
• Lead design and production of the annual Christmas catalog achieving yearly savings through strategic agency negotiations for placement and printing.
• Increased sales for Disney Mickey Mouse product line by 13% through customer needs identification and effective collaboration with sales and demand planning.

El Segundo, California, US

• Designed strategic marketing plans and supervised execution for 5 different core brands and 4 Disney brands for the NOLA (North of Latin America) region, for domestic and Export markets. Increased total category sales.
• Strategic management: Increased large doll product-line sales by 184%. Competitors analysis, pricing strategies and consumer insight analysis.
• Demand planing: augmented sales for Disney product line by 74% by analyzing sell through data, launching new brand segments and supporting the sales team to minimize breakage of stock.
• 360 Marketing Plans:Increased small dolls products sales by 49% by developing unique promotional activities and increased media spending that led the improvement of distribution.
• Digital Marketing: Created the first internet based promotion for Fashion dolls including 6 different countries in the region. The plan included media strategy (including a 10sec TV tag), instant prizes and a PR.
• Licensing: worked with licensing to launch Monster High in LAAM.

El Segundo, California, US

• Developed and implemented robust marketing plans resulting in 60% sales increase over a 2 year period by launching Baby Gear and New Born toy segments and increasing shelf share. Marketing & Financial for 26% of the.
• New product launching: Baby Gear and New Born toy segment.
• Channel penetration: Supported key account manager in the opening of new channels (baby stores and drug stores)
• PR campaign: Fisher-Price 75th Anniversary.
• Direct Marketing: plan, production and distribution of the Fisher-Price Catalog
• Market place management: Increased shelf share by 15%

El Segundo, California, US

• Coordinated and implemented marketing plans for Girls, Boys & Infant & Preschool categories. Supervised 52 merchandisers throughout Venezuela. Managed budget for both staff and POP material and oversaw design and.
• Category Management: Shelf share measurements and In-store presence
• Training and Staff retention programs: performance incentive and recognition awards.
• Communications: designed, produced, distributed monthly newsletter for internal (sales) and external (customers) audiences.
• Sales meetings: organized monthly meeting to present account and market data; recommended fact-based business solutions.
• Brands: Mattel and Fisher-Price

El Segundo, California, US

• Collected and analyzed sales and inventory data for the 3 key accounts to support sales and marketing departments with forecasting and reaching strategic objectives.
• Main accounts: Makro (wholesales with 30+ stores), General Import (specialty store with 5+)
• Organized monthly sales meetings to present findings and propose new strategies.
• Assisted sales on accounts needs: POP, inventory seasonal reports and sales orders.
• Brands: Mattel and Fisher-Price

Master'S Degree, International Business Administration

Bachelor'S Degree, Business Administration - Major Marketing