Ana Coronel Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

Started from scratch an e-commerce platform for fashion rental of luxury bags. Following the lean startup methodology, my role is to define the business model, designing the digital strategy, establishing partnerships and serving customers. I constantly test new alternatives to optimize the business model.Notable accomplishments:• Conducted detailed market research• Defined unit economics model and four-year business plan and pitch deck.• Legal incorporation process. Applied to Y Combinator winter 2021 batch. Applied for a non-dilutive government loan.• Hired and trained customer service and marketing intern, dealing with legal requirements and contracts• Defined brand identity, launch, and social media profile. Developed social media and content marketing strategy. • Coordinated web development and integration of several SaaS providers. GDPR compliance. • Managed google analytics: acquisition and campaigns, objectives, conversion and attribution.• Developed customer database and relations. • Managed the day-to-day operations. Provided “concierge” service to all customers.

Castellbisbal, Catalonia, Spain

Reporting to the CEO and managing a team of ten people, I lead the customer service and supply chain, ensuring long-term relationships with key stakeholders. I am responsible for leading cross-functional change and digital transformation projects: ERP, CRM, M&A. I manage the KPI database and prepare ad-hoc reports for the board of directors.Notable accomplishments:• Monthly planning, forecasting, and replenishment in coordination with logistics and operations departments.• Deployment of Salesforce platform: led and executed its implementation. CRM projects to enhance the performance. Effective roll-out.• Defined and measured KPI’s for customer experience.• Obtained the approved exporter status by the Spanish treasury (AEAT).• In-depth analysis of cost structures and pricing and review, in collaboration with the management control department.• Managed logistics tender and achieved significant cost reductions without compromising the service.• Designed and implemented new transport solutions for high quality, complex chemical products requirements.• Established warehouse in Poland: went off-site, closed a deal, and agreed to stocks transfer in record time, complying with all regulations.• Organized international exhibitions and events. Supervised and orchestrated content marketing strategy.• Participated in C19 status meetings, reporting to the management board to facilitate the decision making.

Barcelona, Catalonia, Spain

I start working as an international customer service representative, then become head of an eight-people customer service team. My role consists of building long-term relationships with customers and transport providers, managing the ERP, analyzing the main KPI and preparing performance reports for high executives.Notable accomplishments:• Team building after an M&A operation, and 1:1 coaching of team members• Developed balanced scorecard.• Organized international exhibitions and events.

Barcelona, Catalonia, Spain

Reporting to the general manager, my role is to develop the international customers portfolio, manage the invoicing process, implement the EDI system and build long-term relationships with suppliers and financial entities.

Barcelona, Catalonia, Spain

Mib - Master Internet Business

Activities and Societies: Development and strategic planning of a digital transformation project for a company using agile methodologies..

Women And Leadership, Leadership

Digital Marketing, Digital Marketing | Fashion & Luxury Communication

The Entrepreneurial Edge Programme

Máster En Negocio Internacional - Mib Executive, Comercio Internacional

Licenciada En Traducción E Interpretación, Inglés