Ana Farrington Email & Phone Number

United States

Hilversum, North Holland, Netherlands

Hilversum, North Holland, Netherlands

I led a talented team of world-class marketeers, responsible for delivering pinnacle brand statements, products, and experiences across Women’s Sport Performance. Within this role, I was responsible for setting the strategic direction in EMEA across the portfolio of Women’s Sports (Fitness, Running, Football, and Team Sports) while partnering with the business to grow across key product franchises & participation within each sport vertical.

Beaverton, Oregon, United States

Asked to fulfill the role as Global Senior Brand Director of Women's Fitness and Yoga, leading the team in our key business growth area from Concept Development thru Go to Market Execution. In this role, I helped accelerate Nike's member-first approach by developing and executing the first-ever Fitness & Wellness concept focused on retention marketing, while pioneering new ways of working across the organization following the 2020 Consumer Direct Acceleration Reorganization.I was selected by Executive Leadership to lead the Future Fitness Cross-Functional strategy within the Women's plan and Corporate Strategic Review. I also helped co-lead Nike's new consumer segmentation approach by partnering with the Insights, Membership, Consumer Direct Marketing, and Geography teams to enable a new end-to-end process leveraging consumer segmentation.

Beaverton, Oregon, United States

I was promoted to oversee and manage the seasonal go-to-consumer process for Global Nike Training, Marketing. In this role, I led a high performing team to deliver seasonally relevant content, experiences, and products for consumers with affinity to training, yoga, and sport.

Portland, Oregon Area

I led a large, cross-functional team tasked with re-imagining the Nike Run Club (NRC) product and service ecosystem, an Omni-channel experience designed to provide athletes with the community, guidance and motivation to reach their performance goals. We've transformed NRC App to become a 4.8 consumer-rated app (out of 5) and a vital platform through which Nike can engage daily with runners, focusing on the development of our Guided Run experience which now provides over 1 million runners per month with guided running experiences.I also led a team in the global launch of the first-ever Apple Watch Nike+ , which achieved 100% sell-through in less than one week and positioning the product as the industry’s leading wearable device for sport and fitness.

Portland, Oregon Area

I was promoted to Global Brand Director for Women’s Running – a key growth category. I led a team in the development and execution of the integrated seasonal marketing offense and played a key role in helping start and establish NikeWomen, the company’s first cross-category 365 offense for the female consumer. Our team's key wins include: the global launch and execution of LunarEpic – the industry’s first-ever high top running shoe, and the global strategy and branding for the Nike Women’s Race Series – a run series that serves more than 250K women around the world.

Portland, Oregon Area

I led a team focused on delivering brand-defining seasonal concepts and campaigns to elevate Nike Running across the global marketplace. We created and executed the Holiday 2015 "Get Out Here" campaign, which led to a 50% increase in .com visits over the prior year and created the first-ever Nike Run Club “How to Start Running” guide, which delivered +15% increase in downloads compared to the previous season’s training program.

Portland, Oregon Area

I led cross-category initiatives to drive brand affinity, engagement and retention for the Nike+ Fuelband across North America.Key campaigns included: the launch of the Nike+ FuelBand SE, which played a critical role in Nike’s success in authenticating and scaling the technology as a brand; co-development of the 12 Weeks of Fuel Campaign (#MakeItCount), which awarded consumers for their activity across 12 weeks; and Nike+ FuelBox campaign – a disruptive execution in NYC that captured the WeLoveAd in 2015

Portland, Oregon Area

I transitioned into a direct-hire role at Nike, managing seasonal brand campaigns for LIVESTRONG and Nike N7 for the use on .com, social media, and retail marketing. My team developed and executed brand activations across North America, including the first-ever launch of Nike N7’s KDIV campaign, and LIVESTRONG’s 15-Year Anniversary activation.

After interning at Nike, I managed the Nike Sales Specialist program for North America, including budget forecasting, organizing and implementing wage policies, incentive programs, staff dress and retail presentation guidelines for seven of Nike North America's top wholesale accounts.

In my first role working directly with Nike, I revamped the retail fundamentals guide, using global resources to gain a full understanding of Nike retail brand presentation.

I was among the founding members -- and served as a main student contact -- for the award-winning NCAA Step UP! program, a bystander intervention program that educates students to be proactive in helping others.