Ana Guerra Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

Focus BC is a product company specializing in Location Intelligence. Focus BC's key products are:🔸 Virtual Venue: event planning and venue operations platform for major events.🔸 City as a Platform: smart city platform that providing real-time territorial intelligence.🔸 Mapify: IoT no-code platform for processing real-time geospatial data and generating insights.As the Head of Marketing, I'm responsible for the Marketing, Communications, and Content strategy for the company and its products, as well as ensuring effective alignment with the Sales team.⭐ Achievements ⭐- Transformed Mapify into a Content Marketing house: Established a comprehensive content strategy featuring blog posts, video tutorials, founder-led marketing videos, and live webinars, significantly enhancing brand engagement and customer education.- Strategic Partnership with JUNITEC: Forged a key partnership with JUNITEC, Portuguese Junior Enterprise of the Year 2022, 2023 and 2024, to strengthen ties with the academic community and foster innovation through collaboration with top university talent.- Implementation of AI-Powered Marketing Processes: Successfully integrated AI-driven technologies into the marketing department, streamlining processes, sparking creative ideas, and accelerating content creation and execution.- Launched the City as a Platform User Meetup: Organized and hosted the first-ever City as a Platform User Meetup, establishing a new owned event that facilitated valuable industry connections and showcased the product's capabilities.

Lisbon, Portugal

- Social Media: Planning and executing all social media strategies, developing image and video assets, and producing social media metrics reports.- Content: Writing blog posts and case studies, and creating and hosting video content across our multiple YouTube channels.- Events: Planning and managing Focus BC's presence at internal events (e.g., City as a Platform User Meetup) and external events (e.g., World Football Summit).- Website Management: Defining the structure and content for Focus BC's website and the websites of our products.

Lisbon, Portugal

Mapify is an IoT no-code platform by Focus BC that enables users to manage and process real-time geospatial data, generating actionable insights without writing a single line of code. Businesses can quickly create IoT applications, automate workflows, and visualize data. Mapify simplifies the deployment of applications, making it easy to integrate location intelligence into various projects, from smart cities to logistics.

Lisbon Area, Portugal

GOATPixel is a communications and content agency operating in the Gaming and Esports market. The agency is part of the Braver Media Group, working closely with the other group partner companies to offer customers like Riot Games complete, integrated solutions.- PR: managing relationships with media, influencers and event guests, securing positive media coverage, writing press releases and press coverage reports.- Social Media: planning and executing all social media strategy, working with the design and video teams to develop social assets, producing social media metrics reports.- Website Content Management: collaborating on sitemap and structure development, writing website copy and overseeing all inserted content (news, videos, images, …).- Brand Management: Ensuring brand and voice guidelines across multiple communications platforms.- Team Management: Leading communications within the agency and managing another colleague in the communications team.

Lisbon Area, Portugal

Microsoft develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and services. Some of its flagship products are Windows, Office, Surface and Xbox. Our mission is to empower every person and every organization on the planet to achieve more.- PR: managing relationships with media and influencers, writing press releases, securing product reviews and positive coverage.- Social Media: planning and executing all social media strategy, creating visuals, videos and livestreams.- Events: creating event concepts and connecting all necessary parties to make it happen.- Partnerships: establishing partnerships with agencies, influencers and video game industry stakeholders.

Oeiras (Working Remotely)

GOiN is a B2B2C app designed to solve the entertainment industry and end users' problems by providing a simpler, faster and secure experience in finding, creating, promoting, managing, sharing, and ultimately involving people in events.We wish to provide the best-integrated app user experience for an event and ticket platform.- Working directly with the CEO to improve GOiN as a business and brand.- Creating a marketing plan (e.g. partnerships, influencer marketing) and social media content strategy.- Researching and analysing competition.

Lisboa E Região, Portugal

ISCTE Junior Consulting is a business consulting organisation ran by undergraduate and postgraduate students from ISCTE Business School. In 2015, IJC won the Junior Enterprise of the Year Award by JeniAL for the second time in a row. IJC currently holds the title for Best Project of the Year by JeniAL. Our marketing services are:- Marketing Plans.- Market Analysis (competition, price, consumer behaviour, satisfaction).- Strategic and Operational Communication Planning (both online and offline: social media, website, SEO, Google AdWords, E-mail Marketing, Advertising, Copywriting, PR, Guerrilla marketing).

Master Of Science (Msc), Digital Marketing

Marketing Communications; Customer Insight; Retailing; Web Applications; Web Analytics; Digital Communications; Design Thinking.

Bachelor Of Science (Bsc), Marketing Management, 15/20

Accounting; Economics; Marketing; Management; Finance; Mathematics; Consumer Behaviour; Company Law; Statistics; Operations and Logistics.

Ljubljana Summer School, Doing Business With China: Building The Right Mindset, A

I was in Summer School in Slovenia for 1 month. For classes, I completed an individual assigment, a group project and a final exam..