Ana Millan Email & Phone Number

Ann Arbor, Michigan, United States

• Boosted online orders by 49% through effective website optimization and SEO improvements.• Designed a diverse range of social media content (educational, informative, and sales-oriented), resulting in a 32% increase in social media traffic and enhancing overall brand visibility.• Implemented a systematic approach for sales calls by crafting targeted questions to uncover client pain points, budget constraints, and compelling reasons, to enhance the conversion rate of potential leads.• Partnered with our engineer to develop prototype ideas, assisted with quality testing, and created educational and tutorial videos to address customer FAQs, significantly reducing customer inquiries and increasing product adoption.• Effectively utilized Sales Navigator to build targeted prospect lists and conduct personalized outreach.

Ypsilanti, Michigan, United States

• Served as President of the American Marketing Association chapter at Eastern Michigan University during the Winter 23 semester• Led and supported a diverse team of 13 executive board members in finance, social media, fundraising, social impact, and internal/external communication• Assisted in the facilitation of weekly member meetings and bi-weekly person board meetings, as well as the creation of an agenda and presentation materials• Created a comprehensive 10-page annual report outlining the events and accomplishments from the school year

• Elected Vice President for the Fall 2022 semester which consisted of the following tasks: • Planning future meetings a month in advance, such as inviting guest speakers, organizing professional development workshops, fundraising, and community service• Administered executive board members with their duties and ensured task compilation• Contributed to the creation of an 11-page chapter plan outlining the chapter's goals for the year, as well as the design and maintenance of a virtual calendar of our events

• Built email campaigns in Benchmark to boost awareness of a tech marketplace to 4 target audiences including content, messaging, and subject lines • Coordinated, created, and scheduled content for the company and CEO social media accounts across Facebook and LinkedIn 5 days per week for 5 months • Encouraged IT service provider sign-ups, leading to an 36% increase in service providers• Restructured the backend database, workflow, and key landing page design to ensure a smooth sign-up process • Highlighted value of tech ecosystem, updated pricing plans, and created side banners for limited promotions

Ypsilanti, Michigan, United States

• Executed campaigns for engagement and traffic to create exposure for online and in-person events of 50+ attendees • Assisted with updating the HTML of a website to maintain accurate information• Developed advertising content for various media including flyers, YouTube thumbnails, social media graphics, all while ensuring maximum brand exposure• Attended job fairs to cultivate relationships with potential interns for the Digital Summer Clinic• Interviewed and assisted in selecting potential applicants based on admission criteria and resume reviews

Ypsilanti, Michigan, United States

The following tasks were accomplished through the MKTG 339 Course: Google Analytics and Landing Page Optimization: • Managed advertising budgets of $10,000 per month for a Non-profit organization in a team of 4 students • Optimized two Google Ad smart campaigns by adding new site links and callout extensions • Created and utilized a well-researched persona to gain insights into visitor behavior and customer journey, resulting in informed strategies to enhance user experience and increase conversions

• Increased LinkedIn followers by 116% for brand awareness through research and disciplined outreach• Solidified IOSiX’s brand personality by the creation of 50 graphics, a branding cheat sheet, and guideline for company voice• Realized $40,000 in savings by developing 5 alternative landing pages for their website

The following tasks were accomplished through the MKTG 239 Course: Google AdWords and Web Page Design at Eastern Michigan University• Managed two Google AdWords smart campaigns with a $10,000 budget for a Non-Profit organization• Created a Google AdWords smart campaign that generated a click-through rate of over 20% within a two-month period which maintained Top 5 in the account, allowing an increase of awareness of the Non-profit organization• Succeeded in learning HTML/CSS by creating various landing pages for the Non-Profit organization to understand its mission

Bachelor Of Business Administration, Marketing

Activities and Societies: American Marketing Association, Student Advertising AssociationMinor: Graphic Communications GPA: 3.96/4.0 Summa.

Education record

Activities and Societies: National Honor Society, National Technical Honor Society, Art Club, Varsity Club, JV and Varsity SoccerGPA: 3.80