Analee Gonzalez Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

• Strengthened staff knowledge of products and sale strategies by creating a YouTube channel to reach 15 shops in 3 different states.
• Planned, developed and launched a brand new Shopify website.
• Overhauled content, templates and SEO of the company’s website.
• Refined product selection through sales trend analysis and product research.
• Optimized communication between head office, staff and store managers in NSW.

Sydney, Australia

• Improved the structure and organization of the website content through detailed product descriptions and professional images.
• Tripled the frequency of EDMs and improved the content with relevant and up to date information about products and promotions.
• Expanded the company’s contact with end consumers by participating in festivals and events with more than 90,000 attendees.

Sydney, Australia

• Optimized staff rostering and training procedures by using better technologies.
• Secured up to 30% increase in discounts and price reductions by strengthening relationships with brands and suppliers.
• Increased new customer attraction and loyalty via promotions, events and workshops.
• Boosted company’s online presence by increasing their use of social media and an online shop.

Sydney, Australia

• Facilitated meetings among five international teams across four continents to improve communication and workflows, using tools like Slack and video meetings.
• Improved systems functionality by redesigning the UI and databases.
• Ensured the continuous efficiency of the system by setting development standards and implementation requisites.
• Conducted testing of the integration of the modules from different teams.
• Designed and coded the core modules of the system.

Sydney, New South Wales, Australia

• Modernized the system that controlled warehouse stock, entry and exit scanning and slotting.
• Developed the processes to be used during bookings using a third party REST API.
• Ensured smooth running of plugins for Magento and Wordpress by constant testing and maintenance.

Mexico City, Federal District, Mexico

• Ensured a smooth process of development from requirement gathering until launch by maintaining constant contact with the clients, setting budgets and adjusting project needs.
• Increased visitors to a tourist destination by developing a pro-bono website.
• Enabled clients’ autonomy of their website by using friendly CMSs like WordPress and MODx and by training clients in the usage of the systems.
• Established the business as a diverse company by developing projects for different industries including media, automotive, hospitality and beauty & health.

Mexico City, Federal District, Mexico

• Led the transition of the company web development area from outsourced to in-house.
• Facilitated a CSS and HTML course for designers.
• Increased website traffic and growth of the online community by revamping eight magazine and special events websites according to the higher UI/UX standards at the time.
• Ensured the efficiency of the development process by managing the workflow between designers, editors and programmers.
• Improved content upload and creation by implementing a friendlier CMS for editors and writers.
• Boosted website’s bandwidth by upgrading the company’s cloud hosting systems.

Mexico City, Federal District, Mexico

• Planned and developed front-end, back-end and logistics for websites and projects using Agile methodology.
• Team leader for web development and implementation inside client's premises (2010-2011).

Mexico City, Federal District, Mexico

• Analysed clients’ needs and prepared project proposals and budgets.
• Designed the UI and developed the websites and online APIs required for each project.
• Restructured how the servers, mailing lists and databases were administrated.

Mexico City, Federal District, Mexico

• Designed the UI and developed the company’s websites and databases.
• Consolidated subscribers’ contact information by creating an online directory.
• Slashed the company’s systems cost by upgrading their servers, domain names and e-mail services.

Master Of Arts - Ma, Applied Linguistics

Statement Of Attainment, Undertaking Projects And Managing Risk

Diploma, Counseling Psychology

Diploma, Novela Histórica

Diplomado, Iluminación Profesional Para Fotografía

Diplomado, Arts

Diplomado sobre estrategias creativas y corrientes artísticas en el siglo XX. Se buscaba que los participantes encontráramos nuevas formas.

Bachelor'S Degree, Communication Sciences And Disorders, General

Activities and Societies: Multimedia speciality. Graduated with honours.