Leading the AI Enterprise Revolution

Initiative unlocks business growth for the world’s most ambitious brands, including Nike, Amazon, Merck, LEGO, and T-Mobile. • Responsible for managing the (200+) people, product, process and profit of Initiative’s CIA (Culture Insight and Analytics) business unit. • As a member of the Initiative US executive team I was responsible for driving incremental growth in agency, maximize opportunities against existing CIA services and developing new revenue streams for both Initiative and Mediabrands, during a banner year – winning both 2022 Adweek Media Agency of the Year & 2022 Adage Media Agency of the Year

Within HCL, the Digital & Analytics (DnA) group aims to help our clients generate new insights and accelerate decision-making for process improvement and the generation of new revenue streams.The Data Science Practice combines the power of experience analytics, data science, and cultural intelligence to capture, manage and analyze omni-channel data, providing the best-in-class decision intelligence through a unified understanding of business, consumer and market and delivered seamlessly through “loosely-coupled” platform integrationPlayed a key role growing the Digital & Analytics business to approximately $1B in annual revenue of which the Analytics subdivision contributed to about 1/3 with 80-100% growth, YoY.• Recognized for growing assigned analytics accounts on average 40% YOY.• Successfully developed and institutionalized a company-wide Advanced Analytics Program, establishing a vision and an enterprise-wide Data Product Roadmap to generate incremental value for clients across industries.Key Clients: USAA, P&G, FedEx, Under Armour, Microsoft, T-Mobile, Estée Lauder, IKEA, McDonald’s, Arm & Hammer, LEGO, AARP, Intel, and Microsoft

Responsible for all phases of marketing analytics, especially analytical thought leadership, conceptualization of advanced analytical solutions, innovation and partnering with domain-experts to deliver highly effective marketing results. Also responsible for leading, managing and growing the analytics business, both locally in North America and globally.RESULTS: Successfully developed a new analytics vision and plan for the OgilvyOne IBM analytics team, resulting in tens of millions in billable services revenue and new business.• Recognized for successfully designing and developing the agency’s largest automated marketing database, enabling a platform for more data-driven marketing and dynamically rendered content for IBM.• Acquired and developed a diverse cross-functional team of 12 personnel with a focus on developing their acumen of advanced analytics for marketing strategy and targeting, including customer segmentation and predictive modeling.Key Clients: IBM (>$1 Billion in spend)

Played critical role in architecting, building and continually advancing RAPP’s ability to analyze data effectively and take decisive action on behalf of clients in response to such analysis.Served as the Discipline Head as well as a Strategy & Enablement Senior Team Leadership with a role defined by the evolving needs of the organization.SPECIFIC RESPONSIBILITIES INCLUDE:> Leading data science innovation across the network by defining state of the art approaches to assess and model customer profiles, customer segmentation, and customer behaviors> Leveraging proprietary and open source technologies to tap into the client’s massive data-sets> Productize everything we do within the Strategy & Enablement organization by building solutions, platforms and decisioning engines> Build RAPP's 1st proprietary, cloud-based, multi-channel messaging platform with near real-time machine learning feedback loops (aka Project Dynamo)> Structure partnerships internally with Sr. Mgmt. (e.g. Accuen, Annalect, OMD, PHD) and externally with specialists (e.g. data scientists, SDETs, designers, etc.) to fully-integrate this multi-channel campaign decisioning platform

DESCRIPTION: Sidebar is a fast growing, well-funded startup focused on improving user experiences in digital content merchandising and presentation through our Smart Menus™ solution across all “three screens” (e.g. the PC/tablet/smartphone, the television, and the gaming console). Sidebar’s key differentiator is our platform’s unparalleled speed and scale vs. any other competitor in the industry.MISSION: Create world-class insights and recommendations for clients using our industry-leading technology platform (platform comprised of proprietary blend of machine learning + collaborative filtering + numerous other statistical algorithms).MOST RECENT PROJECT: Tackling the “big data” challenge using bleeding edge open source data warehousing technology to: 1) drive value for our investors and 2) provide game-changing analytical/predictive insights for our clients.

Lead the efforts to identify, collect, analyze and report key usage and quality metrics for the services DIMG Technology Shared Services provides to the major brands including ABC, Disney and ESPN. DIMG Technology provides hosting and management services of internet and wireless operations as well as the support and continued development of critical proprietary and third-party software platforms including: registration, publishing, advertising, ecommerce, distribution, mobile, community and video. The goal of the reporting is to provide better visibility and actionable insight into the quality, cost and performance of Technology services to foster better decisions.

Focused on supporting the Online Services Group (OSG) segment within Microsoft, and all core processes related to the Rhythm of Business (RoB) and Key Performance Indicator (KPI) measurement/reporting.Business Unit (BU) teams supported within the WW OSG group include the IM, Mail and Spaces (IMS); Portals and Integrated Experiences (PIE); Platforms, Mobile and OneCare (PMO); and Search products.ACCOMPLISHMENTS:• Designed and implemented structural improvement of information architecture and data management whereby improving automation of data from 40% to 100% by the end of FY07. • Drove accuracy, cross group alignment and overall process consolidation by producing all reports automatically with 1 person as opposed to manually populating with many CSGs. • Partnered with regional business managers and executives to prioritize measurement of the online business by building reporting scale, streamlining consumption of data and socialization of key business drivers. • Provided KPI scenario modeling to enable business partners make more confident decisions based on transparent and actionable data (IMS Business Scorecards and WLIDs reports).

Experience in a highly visible position partnering with business management, product management, and product planning teams, as well as business managers and country leads around the world, to create mission critical documents, reports and analysis for executive-level decision makers.Managed monthly KPI reporting for all OSG products in the 12 top markets around the world. Performed sophisticated business, financial, and operations analysis (e.g. business cases, forecasts, volume-rate reporting) and scenario modeling to impact top-line and bottom-line results and support senior management decision-making. Supported Business forecasting and planning in concert with global and regional teams.ACCOMPLISHMENTS:• Successfully managed monthly data feed for over 16 data providers, including SLA pertaining to timeliness, methodology, and accuracy of data.• Successfully developed and published over 12 Scorecards which segmented the business by both market and business group including ad hoc analysis for Platform & Services President and OSG SVP.• Additional responsibilities included playing key role in defining roadmap for Business Intelligence (BI) platform and tools, including managing taxonomies, defining data needs; identifying overlap and aligning reporting with the whole Microsoft RoB.

Directly supported the President and Executive VP as a Mergers & Acquisitions (M&A) financial analyst for vertical market software, IT and Internet companies. Provided in-depth financial analysis support through Corum’s M&A engagements with clients in both domestic and international operations. Also responsible for conducting comprehensive research in identifying valuation metrics based on peer groups, comparable transactions, and trends in the M&A software space. This research was published in Corum’s quarterly M&A briefings which circulate internationally.Corum Group Ltd. is the premier provider of M&A services to software and information technology companies worldwide. With ten offices globally, Corum has completed over $5 billion in transactions in 14 countries in its 20-year history, and publishes the industry’s most widely distributed M&A research.

Insight into Finance (in-depth training on quantitative modeling for derivatives). Awarded full funding for highly-competitive courses with trading floor Managing Directors from Morgan Stanley, Lehman Brothers, CSFB, and BGI at their offices in Canary Warf to discuss current trends and best practices in financial modeling. Sponsored by Deutsche Bank

Provided personalized banking services, including deposits, lines of credit, securities brokerage, and management of stocks, bonds, real estate, mutual funds, and other assets on behalf of wealthy clients.