At RevOps.Shop, I design operations and processes using modern strategies and tech to help us and our clients win more business, more often.An overview of what I help execute:- HubSpot implementations for sales, marketing, and customer service.- Data modeling and data mapping for sales and marketing processes.- Analytics and reporting for marketing effectiveness by channel, medium, and by campaign.- Lead scoring, proactive notifications to salespeople and customer service reps for account management and upsells, for both traditional and PLG models.- The best email marketing tactics that 99% of B2B is ignoring (at their own peril).- Complex integrations with HubSpot. (Multiple data providers, data visualization, ERP, eCommerce, Payments, and external web services).

Led the transformation of client asks into tangible products and results. Managed the development, design, and customization of online stores through HTML, CSS, and Liquid (Shopify's in-house language) as well as post-launch reporting. Responsible for rapid turnarounds of bespoke requests while internally and externally managing expectations.

Using Tableau, I designed and launched 7 internal and 5 client-facing interactive dashboards across the Merck portfolio. Throughout these projects, I regularly presented performance reports to the client and maintained a great relationship with them and internal stakeholders. Outside of visualizations, I developed and maintained various scripts using Python and SQL to automate internal pain points and aided in development of a new measurement framework with a suggested KPI now used across the account. I also functioned as the point person of launching a new analytics product from Google, requiring cross-team coordination. I worked closely with our database techs to ensure consistent accuracy of our data and that all new metrics were available for use, including helping on-board an entirely new datasource.

Managed and aggressively optimized 6 large digital campaigns based on multi-dimensional, data-driven analyses of performance. One of these led to a 30% increase in digital spend from other channels. Outside of the numbers, I trained and managed two associates, helped evaluate and implement advanced targeting strategies, and tracked competitors’ movements in the space to help sustain an unrivaled marketplace presence. This role instilled a wealth of knowledge about the programmatic marketplace, digital advertising, and marketing in general which was incredibly valuable for my future of analytics - context is everything.

Help to formulate, execute, optimize, and report on digital media plans for the most demanding brand on a major pharmaceutical client.

Worked with digital publishers on day-to-day campaign responsibilities to ensure our campaign was running smoothly and effectively.Handled many analytical aspects of the account including data analysis and reporting.Vetted potential publishers and helped negotiate rates for those that were approved.Assisted in the creation and formatting of presentations for the client.