Ana María Parra Rojas Email & Phone Number

Florida, United States

United States

Colombia, Mexico, United States

At Google (MFG), I led a high-performing team of over 30 individuals within the Social Media Activation team for North America in Colombia and Mexico, driving client success and sales growth across more than 10 products and services. I maintained the highest quality standards while overseeing campaign budgets of up to $45 million, ensuring alignment with client objectives and delivering measurable results.I fostered a strong team culture and strategic alignment between GroupM Nexus and EssenceMediacom, implementing best practices through tools like Culture Amp to enhance client engagement and satisfaction. Developed strategy plans that involved cultural initiatives and workload control, to lower attrition which decreased by 27% from H1 2023 to H2 2023.Led initiatives to develop a system focused on improve the offshore team´s delivery, including Knowledge (involved training and knowledge transfer) and Operations (involved creation of SOPs and QA implementation). I monitored team performance, optimizing resource allocation and managing up to 10 concurrent projects. By collaborating with over 10 Associate Directors and Directors across the US, Colombia, and Mexico, I ensured cohesive operations that not only achieved client goals but also drove significant sales growth.

Colombia

Managed 15+ B2B partnerships generating revenews of + COP $2000MM. Implemented project management systems (Trello), and CRM under the SCRUM/agile methodology to provide better customer service.I utilized Power BI to conduct detailed data analysis, generating valuable insights that supported our business intelligence efforts and refined our conversion funnel strategy in the campaign.Oversaw the development of partners content, ensuring alignment between their channels and the Rappi platform by utilizing the StoryBrand methodology.

Bogotá, Distrito Capital, Colombia

Led the design and execution of a comprehensive 360 marketing strategy during a crisis, directly supporting the sales team and helping to close over 50 sales, exceeding targets. This included an omnichannel strategy that increased long-term clients, with over 23 deals closed in one year, utilizing CRM tools for detailed follow-up on the sales funnel and securing clients such as Ramo, Siemens, Argon, and Aquafeel.

Bogotá, Distrito Capital, Colombia

Directed key accounts as an Account Director, overseeing commercial follow-ups and developing strategic sales initiatives to drive growth.Executed UX/UI projects for NUEVA EPS, managing all aspects of project delivery to ensure alignment with client objectives and project requirements.

Led the marketing and communications team at Hermanos Brothers, utilizing strategic digital marketing, PR with opinion leaders, and influencer marketing campaigns to enhance brand positioning. Developed and managed key alliances with high-profile clients, including the Secretary of Education in Colombia, Nelis Japan, and Comfama, leveraging strong account management skills to drive successful outcomes and foster impactful relationships.

Bogotá, Bogotá D.C. Department, Colombia

As a PR and Operations Analyst, had the responsibility for commercial strategies targeting macro and micro-influencers, and celebrities.Managed up to 10 key accounts for the company through online and offline campaigns. Clients included Electrolit, Casa Luker, Chevrolet, La Andi, and Crem Helado, among others.

Carrea 11 #93A -24 Ofc. 107

For the new business team, I conducted market research and brought key accounts to the company through PR tailored to B2B sales.Creating and executing Below The Line (BTL) campaigns for Berlitz LATAM.

Bogotá D.C., Colombia

My performance excelled in designing sales strategies and conducting commercial follow-ups for various client accounts. Additionally, serving as the Account Executive for NUEVA EPS.

Bogotá D.C., Colombia

Madrid Y Alrededores, España

Certificate Program, Strategic Business Management, Diplomado Gestión Estratégica De Negocios

Publicidad Y Mercadeo, Profesional En Publicidad Y Mercadeo

Ba - Producción Audiovisual, Dirección De Arte, Gestión De Las Artes Escénicas Y Audiovisuales

Derecho