Ana Maria Munevar Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Develop and implement go to marketing (GTM) strategy to increase brand awareness, customer engagement and lead generation for Factorial LATAM (Mexico, Colombia & Argentina); with high-quality blog posts, webinars, guides, eBooks, and videos that resonated with small and medium-sized businesses. 6 direct reports.Drive campaign performance analysis, obtaining meaningful insights for content creation to capture the attention of a growing pipeline of HR managers from small and medium-sized businesses (SMB).Conduct market research to constantly understand the ideal customer profiles, incorporating findings to marketing and sales tactics and promote a differentiated value proposition.Collaborate with the sales, product, performance, and marketing ops teams to ensure meeting the market goals.Achievements:Increased the acquisition of quality leads by 40% and increased the conversion rate by 15%.Improved lifecycle marketing strategies to improve qualification that resulted in 2X conversion rates.Optimized 3X ROI by developing a consistent content and SEO strategy, reducing acquisition cost by 50% and enhancing lead quality.

Barcelona, Catalonia, Spain

Bogotá, Distrito Capital, Colombia

Define and execute the customer journey roadmap, buyer personas and lifecycle for Personal Care products, managing Kleenex, Scott, Kotex, Intimus and Plenitud brands aiming to improve the consumer experience.Implemented a growth plan to accelerate Plenitud eCommerce strategy in Argentina impacting on Net Sales coming from this channel.Lead data personalization strategy for Kotex and Intimus digital ecosystem, elevating the consumer experience at every stage of the funnel and across every touchpoint.Collaborate with data analytics teams to gather, analyze data, create hypotheses and inference about different insights and incorporate them into product strategy.Collaborate with Analytics and UX/UI teams to recommend, design, and execute experiments and uncover new ways to increase customer acquisition and engagement.Achievements:Launched the first consumer engagement platform for Kotex & Intimus, onboarding 10k new consumers from the relevant audience in 6 months with a 100% organic media planTransformation of Plenitud eCommerce strategy in a growth engine for Argentina, coming from a 7% to a 12% contribution of total Net Sales from 2021 to 2022 (YTD)

Bogotá D.C. Area, Colombia

Create and execute marketing campaigns for Kotex, Intimus and Plenitud across LATAM (Brazil, Colombia, Argentina, Peru & Central America) managing media execution, content distribution and a budget of $5MM USD, leading a network of external agencies and media partnersPlan and execute Plenitud consumer engagement plan that included CRM, email marketing, eCommerce and acquisition strategies to consolidate category leadership in ArgentinaChampion media relations with Meta & Google, developing annual joint business partnerships for better opportunities, early access to technology and training for the extended marketing teamDefine and implement annual OKRs and KPIs for web and app products, user acquisition channels, monitor marketing performance, provide data dashboards, identify product patterns, funnel measurement and market trends, to optimize conversion rates and innovate from data to increase engagement and results.Achievements:Led integrated marketing campaigns that resulted in an increase in ad recall of 6.2 and brand awareness of 3,1 for Intimus Brazil.Acquired 150,000 new consumers increasing by 7% brand penetration contributing category leadership in Argentina.Increased brand interactions (Kotex & Intimus) from 15% to 30% as a result of data personalization strategy in organic (websites, social media, apps) and paid (programmatic, video, influencers) data driven actions

Bogotá D.C. Area, Colombia

Lead the digital marketing strategy for OTC & Oral Health categories (Sensodyne, Parodontax, Polident, ENO and Dolex) including budget management, agency management, creative development, and closely monitoring of business results Design a digital strategy that transformed marketing operation, moving from traditional marketing to an integrated multichannel approach with actions across the entire funnelBuild a best in class SEM & SEO strategy for LATAM markets to offer the best responses to consumer queries alongside their journeyAchievements:Successfully updated digital & media strategy in Latin America growing 10x digital media investment by 2017 implementing always on presence and innovative digital campaignsAchieved savings of +1 Million USD by implementing an streamlined agency model focused on creation of media neutral ideas, focusing on optimize integrated marketing campaign productionIncreased advertising efficiency in the region, decreasing 20% of non working marketing budget

San José, Costa Rica

As Interactive Manager for The Coca-Cola Company, I crafted and executed digital strategies that resonated across Central America, the Andean Region, and the Caribbean. My role as a brand storyteller and digital strategist contributed to a transformative legacy within one of the world's most recognized beverage companies.

Bogotá, Colombia

• Developed a solid traffic generation strategy to news websites through owned, earned, shared and paid media• Consolidated the use of owned media to promote the network of websites• Structured the demand generation strategy for transactional portals (cars, jobs, real state) optimizing budgets and increasing effectiveness

Bogotá, Colombia

• Lecture Series of Contemporary Advertising. Marketing and Advertising program• Lecture Series of Advertising Concept. Marketing and Advertising program

Bogotá, Colombia

Led integrated teams (design, engineering, creative) to deliver technical and communications solutions for the clients portfolio

Bogotá, Colombia

Hired in 2006 at the creative team as copywriter junior

Diplomado En Humanística De La Comunicación, Publicidad

Especialista En Mercadeo, Mercadeo, Gerencia

Diplomado En Publicidad Digital, Publicidad Digital

Profesional En Mercadeo Y Publicidad, Mercadeo Y Publicidad