Ad Operations
CurrentManaging advertising accounts of EMEA market. Creating, implementing, tracking, analyzing and optimizing campaigns.Launch new campaigns and troubleshoot existing campaigns ensuring that campaigns are trafficked and managed effectively and efficiently.Develop optimization strategies on a campaign-by-campaign basis to maximize campaign performance.Ensure smooth delivery of campaigns by maintaining and preparing pacing reports.Has the ability to Process and analyze raw data into different kind of reports.Good knowledge in monitoring and analyzing campaign reports and makes recommendations on actions.Ensuring impressions and clicks being tracked in ad server as well as in the third party servers by implementing proper tracking macros.Uploading the web/FB and third party ad tags and giving UTMs to track them.Ability to understand client requirements and recommend solutions.
