Anand Shinde Email & Phone Number

Dubai, Ae

Mumbai, Maharashtra, India

• Led a 75% growth in international student enrollments, while driving over 115% revenue growth in the global market, focusing on strategic initiatives that expanded IIDE’s global reach.• Strengthened financial management by maintaining a healthy P&L for the department, optimizing direct and indirect expenses, and ensuring sustained growth in international markets.• Drove branding initiatives that boosted search volume by over 20% in Nepal and the UAE, increasing global brand visibility and attracting higher-quality leads.• Oversaw optimization of lead generation strategies, resulting in a 5x increase in leads in Nepal and UAE, significantly increasing international leads and optimizing conversion strategies to boost enrollments.• Directed two market visits to the UAE, including student reunions, market research, competitor analysis, and partnership discussions, and won awards including "Best Institute for Digital Marketing" at the World Education Summit and "Best Digital Marketing Training Provider to Working Professionals" at the Education Leaders Conclave in Dubai, further solidifying IIDE’s presence in the region.• Leading the development of strategic partnerships in Nepal, UAE, Saudi Arabia, and Malaysia, solidifying IIDE’s presence in new regions and creating valuable collaborative opportunities for growth.

Mumbai, Maharashtra, India

• Achieved a 208% growth in international sales within one year, significantly boosting revenue while achieving an ROI of 18x from ad spend.• Launched IIDE's first international learning center in Kathmandu, Nepal, overseeing every aspect from legal compliance to campus setup, counselor training, and financial structuring, establishing a robust foundation for international expansion.• Drove strategic entry into the UAE market by implementing targeted SEO strategies, creating exclusive landing pages, adjusting course pricing to match competitors, and laying the groundwork for a second international learning center in Dubai.• Managed the Virtual BD Internship, managing interns from 15 countries and ensuring operational excellence while enhancing IIDE’s global footprint.• Created and scaled the "Refer and Earn Program," bringing 5,000+ referrers on board and generating consistent referral-driven applications, generating a steady stream of applications, and ensuring rewards for active participants.• Collaborated with placement partners in UAE, Nepal, and Nigeria to enhance global job opportunities, while optimizing lead management with the international sales team.• Optimized marketing campaigns in sync with the sales team, using data-driven insights to enhance campaign performance, improve conversion rates, and drive measurable results.

Mumbai, Maharashtra, India

• Developed a network of high-intent blogs for digital marketing courses, achieving #1 rankings on the SERP in over 1,000 global locations, which significantly boosted organic traffic and lead generation. This achievement earned recognition at the ET Awards for "Project Rank One."• Generated substantial revenue by monetizing blog content through strategic listicle placements, turning the SEO team into a self-sustaining unit.• Increased weekly website impressions by 1,900%, growing from modest traffic to millions of weekly views through consistent SEO and content optimization efforts.• Improved Domain Rating by 45% and Domain Authority by 40%, while reducing the spam score significantly, enhancing overall site authority and search engine rankings.• Surpassed backlink acquisition goals by over 6%, securing high-quality backlinks that contributed to top SERP rankings for key product pages & driving significant organic growth and lead generation.

Mumbai, Maharashtra, India

• Developed and implemented traffic acquisition strategies to boost brand visibility across multiple platforms.• Built a strong backlink acquisition plan, driving traffic through content pieces, business pages, blogs, and YouTube videos.• Performed in-depth SEO research, identifying high-impact keywords and optimizing content for search engines.• Tracked, analyzed, and reported on organic traffic across various channels, including websites, blogs, YouTube, Quora, and social media.• Networked with bloggers, journalists, and industry influencers to enhance brand exposure and secure backlinks.

Mumbai Area, India

• Drove business growth by leading successful sales presentations, managing end-to-end account cycles, and securing key contracts with clients.• Executed strategic media buying across newspapers, magazines, and digital platforms, maximizing ROI for clients through well-negotiated contracts and effective media placement.• Worked closely with creative and marketing teams to produce high-impact campaigns, ensuring alignment with client objectives and market trends.• Managed client relationships and provided comprehensive support, from onboarding to post-campaign analysis, resolving any service issues effectively.• Developed and optimized media plans, providing strategic recommendations to enhance campaign performance and efficiency.

Mumbai Area, India

• Amplified social media presence for flagship brands VH1, MTV, and Comedy Central, driving brand engagement and digital footprint through targeted campaigns.• Acted as the on-ground brand representative, liaising with academic institutions for permissions and facilitating brand events.• Played a key role in the core team that organized exclusive screenings and promotional activities, directly engaging with diverse audiences.• Contributed to key promotional events, including a three-city musical relay for World Music Day on VH1, enhancing brand visibility and audience interaction.• Conducted comprehensive music and lifestyle trend research among youth, informing strategic marketing initiatives and content development.

Mumbai Area, India

• Executed social media campaigns to magnify Ray-Ban’s brand properties, focusing on increasing online presence and engagement.• Promoted Ray-Ban within targeted brand communities, crafting messages that resonated with distinct audience segments.• Coordinated social media strategies for the Sunburn Festival 2015, which was co-sponsored by Ray-Ban to maximize event and brand exposure.

Mumbai Area, India

• Developed and implemented social media strategies to promote the QS World Grad School Tour, significantly increasing event visibility and participation.• Facilitated the registration process, ensuring a streamlined attendee entry and enhancing overall event attendance figures.• Handled logistical and operational aspects on-site during the event day, ensuring smooth execution and positive attendee experiences.

Post Graduate, Digital Marketing

Bachelor Of Mass Media, Advertising, A

Activities and Societies: 1. Core member of BMM fest "Tilt Shift" of Ruia College for two successive years. 2. Volunteer of Marketing team.

Higher Secondary Certificate, Arts, A

Activities and Societies: 1. Core member of the social and dramatic union (SDU) of Jai Hind College.