Creating and directing comprehensive marketing strategy and brand activation, spanning social media, email campaigns, external messaging and communications, management of 10+ on-campus student ambassadors, and design assets.Providing regular marketing analytics updates to CEO, delivering actionable consumer insights to pitch strategic recommendations to innovate UI//UX on the platform and improve brand awareness.Optimizing messaging and design of email marketing campaigns to increase open rate, click rate, and engagement.

Collaborating with Vice President and Director of Relationships weekly to align marketing strategy with business objectives.Leading and strategizing all campus marketing initiatives at Northeastern University, including recruitment and management ofstudent ambassadors, coordinating door-to-door flyering campaigns, and crafting compelling advertising copy.Utilizing personal network of 500+ students from clubs and organizations to increase brand awareness and user acquisition.

Maintaining executive responsibility for a $6,000 club budget, 5 Vice Presidents, 15 associates, and 125 active club members.Organizing 30 extracurricular networking events per year via weekly guest speaker series, property tours, and social events.Activating sponsorship campaigns with 30+ established corporate-club partnerships and managing 10 student ambassadors.Directing wide-scale events, like the annual Real Estate Career Fair and Inter-Collegiate Real Estate Mixer for 100+ attendees.

Leading the Community Engagement team with 2 direct reports, and conducting weekly team meetings Promoting the club at major recruitment events (Fall Fest 2022 and Spring Welcome Week 2023) to generate new member interest, and overseeing all communication efforts on Social Media (i.e. Instagram, LinkedIn, FaceBook)

Produced 3 high-production social media recruitment videos which received 1 million+ total views in its first month on YouTube, becoming the most viewed video on the BCG YouTube channel and official BCG LinkedIn page, as of 2023.Created 2 recruitment event presentations in collaboration with Knowledge Team to spotlight non-consulting research roles, presented to 200+ students across Northwestern University and Georgia State University.Pitched employee engagement strategy to 10 global senior leaders by analyzing and presenting compelling employer review site data, of which insights pivoted brand strategy, enabling firm to receive Glassdoor’s 2024 Best Place to Work award in the UK.Conducted private consultations with 100+ stakeholders in a global matrix company to gain cross-functional buy-in and create 60+ employer branding assets, such as candidate guides, self-enablement guides, employee blogs, and social media content.Synthesized market research, competitive analysis, and specialized training to develop employer branding assets, to empower global recruiters with strategic insights and resources for enhanced candidate engagement and acquisition.

Managed the entire candidate life cycle for 4 job requisitions to achieve 8 full-time hires sourced across 9 top MBA schools.Reviewed 2,300+ resumes and coordinated 500+ interviews by communicating with 180+ candidates and 4 hiring managers.Attended the Harvard Consulting Career Fair as the primary representative to promote open roles and source 200+ candidates.

- Advocated for improved student life and classroom programs on behalf of the Sigma Sigma Sigma student organization-Acted as the Secretary for the Student Affairs committee, in which we supported various Northeastern student organizations by offering consulting, project, and event management services on-campus. Some projects include the Fall 2022 Trash 2 Treasures Halloween Thrift, and Spring 2023 Welcome Week.

- Designing all menus and event posters using Canva - Helping to plan and coordinate the catering and decoration set-up of various celebratory events for up to 75 people

- Fostering alternative ESL learning experiences through the subjects of Film Studies, and Creative Writing over two respective summers- Prepared and taught 20 tuition-free English classes for 30 underprivileged students - Facilitated all Art department meetings with 4 direct reports to discuss lesson planning techniques, provide holistic teaching advice, and create marketing content for the Olympics event - Spearheaded all planning for the “Olympics” special event for the entire program of 300 students and staff members

- Conducted the company-wise revision of 40 job positions and re-titling all descriptions for organizational development - Responsible for revision of the company’s organizational chart, and updating 70 job-descriptions - Delivered the revision of 3 “Corporate Organizational and People Development” training courses

- Directed 2 video editing projects for the Student Testimonial Video and Summer Internship Program Video - Conducted 20 student testimonial video interviews to curate content used for future recruitment Participated in the graphic design for a total of 103 cover pages used for writing assignments- Collaborated with a small team to prepare a UX/UI Adobe XD design proposal for the website and pitched it to owners